Event Strategy Lead (Healthcare)

Job Description

Job Description

Experience Without Limits. Come shape the future of brand experience.

At Jack Morton, we create, and build, head-turning, smile-inducing, impact driving brand experiences. We exist to redefine what experiential can achieve, helping clients unlock the full value of experiences.

That takes a team that's bold, curious, and acts as one - building on ideas, pushing boundaries, and showing up for each other. Here, you'll do your best work, grow fast, and collaborate across clients, disciplines, and global teams to bring new ideas to life.

This is a place where curiosity drives what's next, boldness raises the bar, and we win together. Where ownership is expected, egos are left at the door, and the work reflects the people behind it.

Experience without limits — in your work, your growth, and your impact.

We create immersive, strategic experiences that bring brands to life—across live events, virtual environments, and omnichannel touchpoints. Our Healthcare Strategists transform complex healthcare challenges into clear, compelling experience strategies that engage HCPs, patients, caregivers, and internal stakeholders.

The Role

As an Event Strategy Lead (Healthcare) , you'll act as a thinker, writer, doer, problem-solver, and strategic partner. You'll shape early strategy, brief creative teams, frame experience narratives, and translate science into experiences that are memorable, understandable, and actionable. You'll also work with analytics teams to interpret engagement data, extract insights, and optimize experiences across congresses, events, and omnichannel programs.

What You'll Do

• Develop insight-led strategies for healthcare congresses, HCP engagement programs, and integrated brand experiences.
• Translate scientific, medical, and business objectives into clear strategic direction for experience design, content, and engagement priorities.
• Apply deep understanding of congress dynamics—audience behavior, attention patterns, and decision-making—to craft meaningful experiences.
• Support portfolio- and program-level planning across multiple congresses, brands, or regions.

Audience Insight & Strategic Frameworks

• Lead development of strategy deliverables including audience insights, personas, journeys, experience principles, and messaging frameworks.
• Use qualitative and quantitative research to inform creative and experiential decisions.
• Ensure all strategy aligns with healthcare realities, regulatory considerations, and brand objectives.

Creative & Cross-Functional Collaboration

• Partner with Creative, Account, Production, Digital, and Measurement teams throughout project lifecycles.
• Brief creative teams with insight, strategy, and experience direction.
• Participate in ideation sessions to shape on-strategy, on-brand, and executable ideas.
• Act as a strategic thought partner to client teams, articulating the "why" behind the work.

Measurement & Performance Interpretation

• Collaborate with analytics teams to define success metrics and learning objectives.
• Interpret engagement and performance data to generate actionable insights.
• Apply learnings across congresses and omnichannel touchpoints to continuously improve programs.

Omnichannel & Experience Continuity

• Contribute to omnichannel thinking, connecting pre-event, onsite, and post-event touchpoints.
• Ensure experiences align with broader brand and engagement strategies.
• Support continuity of messaging and experience across channels.

Who You Are

• A healthcare strategist experienced in pharmaceutical, biotech, medical device, diagnostics, or consumer health.
• Comfortable engaging internal and external audiences, including HCPs, patients, and employee stakeholders.
• Skilled at translating scientific content into actionable insights.
• Collaborative, data-informed, and a proactive problem-solver.
• Passionate about elevating creative and strategic work across teams.

What Helps You Succeed

• 5–8+ years of strategy, planning, or related experience in an agency environment.
• Direct experience supporting healthcare congresses or HCP engagement programs.
• Skilled in delivering strategic outputs such as briefs, journeys, and experience frameworks.
• Exposure to measurement, analytics, or performance reporting in experiential or omnichannel programs.
• Strong written, verbal, and presentation skills.
• Self-motivated, detail-oriented, and collaborative.

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Jack Morton takes these activities very seriously and are taking appropriate steps to shut down this fraudulent activity.

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