Marketing Assistant

Job Description

Job Description

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Job Summary
FLOW SOCIETY is seeking a Marketing Assistant to join our team! As our Marketing Assistant, you will be working closely with the Marketing Department, following up on leads, updating CRM data, and working towards overall marketing goals. You will also be creating social media advertisements and posts, creating video content, maintaining ads, and designing promotional material. The ideal candidate is creative, is familiar with both social media platforms and design concepts, and has experience working with Microsoft Office and Photoshop.

Responsibilities

• We are seeking a highly motivated and detail-oriented Assistant Digital Marketing to support our growing performance marketing initiatives
• This role will support day-to-day operations and long-term strategy planning and execution across ecommerce, paid media, CRM, and social commerce platforms with an emphasis on paid media and TikTok Shop management
• The ideal candidate is highly organized, proactive, and excited to grow in a fast-paced environment
• Strategizing, executing, and optimizing digital marketing initiatives across the website, paid media, ecommerce, and TikTok Shop
• Build, maintain, and communicate the digital marketing calendar internally and ensuring alignment across channels and adapting to / communicating changes swiftly
• Support ecommerce operations, including product launches, promotions, site merchandising, QA, new feature development/UX updates, and feature optimization, leveraging data to inform priority projects
• Coordinate with brand and creative teams to ensure consistent messaging and timely asset delivery across digital touchpoints/to all external agencies
• Explore new strategies for growing traffic and online sales
• Monitor and report on campaign performance and ecommerce KPIs, including traffic, conversion rate, AOV, engagement, paid media performance metrics
• Stay on top of DTC and trends, tools, and digital best practices to inform testing and innovation
• Management and optimization of full-funnel paid media efforts across Meta, Google, and TikTok (including TikTok to website, and TikTok shop advertising)
• Help lead creative testing efforts by tagging, tracking, and organizing content based on performance, usage rights, and audience segmentation
• Own the day-to-day management of TikTok Shop: product listings, storefront updates, bundle creation, and creator coordination
• Track and report on key TikTok Shop performance metrics, including sales, engagement, conversion rate, and customer behavior trends

Qualifications

• Strong written and verbal communication skills
• Familiarity with video and photo editing
• Familiarity with Microsoft Office suite
• Strong organizational skills
• Strong attention to detail