Social Media Content Specialist
Job Title: Social Media Content Specialist
Location: Ewing, New Jersey
Type: Contract
Compensation: $33 - $35 per hour
Work Model: Hybrid preferred (remote considered)
Hours: Monday - Friday 8:30am - 4:30pm (37.5 hours weekly)
Overview
We are seeking a Social Media Content Specialist with experience in lifestyle, beauty, and skincare content to support community management and influencer marketing efforts. This role will be responsible for creating and publishing content, engaging with online audiences, and analyzing and reporting on performance across key social media platforms.
Responsibilities
- Manage and develop engaging social media content including written, video, and photo assets for platforms such as Instagram, TikTok, and YouTube.
- Respond to comments and inquiries within a 24-hour timeframe, escalating as needed to maintain community engagement.
- Select contest winners, gather participant information, and coordinate product fulfillment.
- Monitor online reviews and feedback, compiling reports on social media performance metrics.
- Utilize content management tools to track and analyze campaign effectiveness.
- Package and ship product mailers to influencers and key agency partners.
- Write influencer campaign briefs to secure compelling content and collaborations.
- Stay updated with the latest trends in social media and influencer marketing, bringing innovative ideas to the organization.
- Schedule and manage content postings through social media management systems.
- Manage product fulfillment, including auditing influencer content for compliance.
- Perform tasks related to digital marketing campaigns, including data collection and performance analysis.
- Bachelor’s Degree required
- 3+ years of related experience in Marketing or Social Media
- Lifestyle, beauty, and skincare content experience
- Exceptional written and verbal communication skills
- Strong time management and organizational skills to handle multiple projects
- Ability to perform in-house editing of social and video content is a plus
- Understanding that social media monitoring may require after-hours or weekend support
- “Out of the box” and “disruptor” mindset
- Deep knowledge of creative best practices across emerging and established social channels
- Proven ability to create effective videos and content for organic and paid social media, including skills in graphic tools like Photoshop and Canva
- Ability to use data, research, experience, and intuition to understand social audiences and best practices
- Deep understanding of high-quality content translation into video/photo formats and social media features like Reels, TikTok, and YouTube
- Passion for social media trends and culture
- Ability to share insights and recommendations with internal teams and partners
- Capability to manage and deliver multiple projects on tight timelines with quality outcomes
#M1
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