(USA) Director of Industry Marketing

What you'll do at

Position Summary...

What you'll do...

ABOUT WALMART CONNECT
At Walmart Connect, we connect brands to Walmart’s 150 million weekly shoppers through meaningful, measurable media experiences. We’re redefining retail media by helping advertisers reach customers where it matters most — across digital, social, and in-store environments. As Walmart’s closed-loop media business, our mission is to help brands grow while enhancing the shopping experience for customers. To bring that mission to life, we need marketing storytellers who can shape how Walmart Connect shows up to the world — consistently, clearly, and boldly.

WHAT WE ARE SEEKING

We’re looking for a Director, Industry Marketing to lead Walmart Connect’s event marketing practice and elevate our presence across the industry.

This leader will set the long-term vision for Walmart Connect’s experiential strategy, guide a growing team of event experts, and oversee a portfolio of high-impact internal and external moments — from top-tier industry tentpoles like CES, Cannes Lions, and Advertising Week to Walmart Connect’s signature gatherings for executives, clients, partners, and associates.

The ideal candidate brings deep experience from the media, advertising, or tech industry; proven success leading high-visibility event programs; and the ability to translate strategy into world-class experiences that spark connection, drive revenue, and strengthen Walmart Connect’s position as a must-buy media partner.

This role requires a visionary, a strategist, and an operational expert — someone who leads with clarity, builds with intention, and inspires excellence.

JOB RESPONSIBILITIES

• Set the experiential vision and develop the annual event strategy, optimizing scale, purpose, and investment with the goal of el evating Walmart Connect’s industry presence, positioning the brand as a must-buy media partner .

• Lead and develop a team of 9+ event professionals, fostering a high-performing culture with clear goals, coaching, and accountability .

• Enable revenue and client engagement by supporting sales with opportunities for deeper relationships and top-to-top meetings.

• Oversee all internal and external event planning and execution, ensuring experiences are consistent, scalable, efficient, and aligned to business priorities.

• Provide onsite leadership at major activations, upholding brand standards and solving issues in real time.

• Guide creative and experiential development, ensuring concepts reflect Walmart Connect’s narrative and drive business outcomes.

• Document and optimize operational processes, building playbooks and workflows that ensure quality and efficiency.

• Manage all event budgets, including forecasting, approvals, contracts, and invoice oversight in partnership with Finance.

• Measure performance and impact , defining success metrics and leading quarterly reporting, insights, and recommendations.

• Build strong cross-functional partnerships across Sales, Marketing, Creative, Brand Strategy, Communications, and leadership teams and ensure cross-functional accountability.

REQUIREMENTS

• 10–15+ years of experience in large-scale event strategy, experiential marketing, or production

• Proven experience leading an event team at the director or senior leadership level

• Expertise in the media, advertising, retail media, or technology industries

• Strong strategic thinker with the ability to build, document, and present long-term vision

• Exceptional operational oversight — anticipating details, solving problems, and ensuring excellence

• Strong written, verbal, and executive communication skills

• Experience managing large, complex budgets

• Ability to build trust and alignment across cross-functional teams

• Ability to travel as needed

• Bachelor’s degree in marketing, communications, business, or a related field

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see . Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart .
The annual salary range for this position is $132,000.00 - $264,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications: Bachelor’s degree in Communications, Hospitality, Business, or related field and 5 years’ experience in communications, project management, event management, or relevant area OR 7 years’ experience in communications, project management, event management, or relevant area. 3 years’ supervisory experience.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing, Supervisory

Masters: Business Administration

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.