Senior Brand Manager - Country Crock

Job Description

Job Description

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

Location: Hybrid – 2–3 days a week in-office, with shuttle support for NYC-based employees

Compensation: 135K-170K commensurate with experience

About the Role

The Senior Brand Manager – Country Crock is a strategic, entrepreneurial leader responsible for driving brand growth, equity, and innovation across one of Flora Food Group's most iconic U.S. brands.

This role will lead cross-functional initiatives spanning brand strategy, marketing activation, new product development, and retail execution. You'll bring together consumer insights, commercial acumen, and creative thinking to strengthen Country Crock's relevance and impact with today's families.

What You'll Do

Brand Ownership & Leadership

• Act as the general manager owning the P&L and leading the brand's strategic direction across equity, innovation, and commercial performance.
• Lead development and execution of the annual brand plan, ensuring alignment with business goals, sustainability priorities, and consumer needs.
• Manage brand positioning, visual identity, and messaging across all touchpoints.
• Champion consumer-first thinking, translating insights into bold strategies that deepen relevance and household penetration.

Commercial Strategy & Retail Activation

• Drive end-to-end commercialization strategy, from product development to in-market execution, ensuring seamless integration across channels.
• Partner closely with Sales and Shopper Marketing teams to develop and execute retail activation plans that drive conversion and visibility across key customers.
• Build compelling customer sell-in stories and retailer-specific programs that reflect brand priorities and shopper behavior.

Performance Management & Operational Excellence

• Lead business performance tracking and reporting, leveraging syndicated data and internal KPIs to inform decisions and course-correct as needed.
• Manage forecasting, budgeting, and financial planning with rigor and agility.

Innovation & Product Development

• Partner with Category Innovation, R&D, and Supply Chain teams to bring new products to market—from ideation to commercialization.
• Drive portfolio strategy to optimize mix, pricing, and pack architecture in line with consumer and customer needs

Integrated Marketing & Content Ecosystem

• Oversee integrated marketing campaigns including TV, digital, social, shopper, and influencer programs.
• Collaborate with Creative and Media teams to ensure content is insight-led and brand-consistent.
• Develop brand toolkits and assets for sales and customer teams.
• Ensure content is insight-led, culturally resonant, and consistent with brand identity and tone.

Cross-Functional Leadership & Culture Building

• Inspire and align cross-functional teams around brand priorities, fostering a culture of accountability, creativity, and collaboration.
• Serve as a key voice in leadership forums, representing the brand's perspective and advocating for consumer-centric growth.

About You

• 6–10 years of experience in brand management, marketing, or innovation, preferably within the food or CPG industry.
• Proven ability to drive brand growth through consumer-first strategies and cross-functional leadership.
• Strong analytical skills and business acumen, with proficiency in tools such as Nielsen, IRI, or similar data sources.
• Effective project manager who thrives in fast-paced, collaborative environments.
• Bachelor's degree required; MBA preferred.
• Demonstrated ability to balance large-scale corporate environments with entrepreneurial agility, showing comfort with ambiguity, speed, and resourcefulness.
• Strategic thinker with mental agility to shift between high-level vision and hands-on execution across functions.
• Experience in purpose-led storytelling and building culturally resonant brands.
• Strong track record of leading cross-functional teams and influencing across matrixed organizations to deliver results
• Will to travel up to 15% for agency meetings, plant visits, and customer activations.

What's next

If this position sounds interesting, please hit the apply button now!

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We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.