Social Producer, Trending Platforms

Forbes is an iconic global media brand that has symbolized success for over a century. Fueled by journalism that informs and inspires, Forbes spotlights the doers and doings shaping industries, achieving success and making an impact on the world. Forbes connects and convenes the most influential communities ranging from billionaires, business leaders and rising entrepreneurs to creators and innovators. The Forbes brand reaches more than 140 million people monthly worldwide through its trusted journalism, signature ForbesLive events and 49 licensed local editions in 81 countries.

Forbes is seeking a highly creative and trend-savvy Social Producer with a strong focus on high-engagement, visual-first platforms to join our dynamic team. Reporting directly to the Director, Social Strategy & Programming, this role will be instrumental in developing, creating, and optimizing captivating social content specifically tailored for platforms like Meta (Facebook, Instagram, Threads, Messenger), TikTok, X, and BlueSky. The ideal candidate will have a finger on the pulse of internet culture, a knack for short-form video, and a proven ability to drive conversation and community on these fast-paced networks. Some travel to events may be required.

Our office operates as a remote and hybrid workforce, with in-person collaboration expected for certain roles. Based on the responsibilities of this position, a hybrid work schedule with a minimum of one in-person collaboration day per week at our Jersey City, NJ headquarters is expected.

Responsibilities:

• Content Creation & Production: Develop, produce, and edit highly engaging social media content, with a primary focus on short-form video (Reels, TikToks, Shorts) and visually driven posts for platforms including Meta (Facebook, Instagram, Threads, Messenger), TikTok, X, and BlueSky. This involves ideation, scripting, shooting (often on mobile), editing, and writing compelling, platform-native copy.
• Platform Expertise: Serve as a subject matter expert for Meta (Instagram, Facebook, Threads), TikTok, X, and BlueSky, understanding their unique algorithms, evolving features, and best practices for maximizing organic reach and driving community engagement.
• Trend Spotting & Innovation: Continuously monitor trending sounds, memes, challenges, and content formats across these platforms. Rapidly ideate and execute new content based on these trends, ensuring our brand remains relevant and at the forefront of social conversations.
• Editorial & Live Events Collaboration: Work closely with the editorial team to adapt our stories and narratives into platform-specific content that resonates with social audiences. Collaborate with our live events team to capture, produce, and share real-time social content from events, extending their reach and impact.
• Community Engagement: Actively monitor comments, direct messages, and mentions across assigned platforms, engaging with our audience in an authentic and timely manner to foster community and brand loyalty.
• Strategy Implementation: Execute the high-level social strategy set by the Director, Social Strategy & Programming, specifically applying it to the content streams for Meta, Instagram, TikTok, X, and BlueSky.
• Performance Tracking: Utilize native platform analytics and social media management tools to track and report on content performance, identifying insights to inform future content creation and optimization.
• Cross-Functional Support: Provide social media support for various internal campaigns and initiatives, ensuring cohesive messaging and timely content delivery.
• Adherence to Brand Guidelines: Ensure all content adheres to brand voice, visual style, and legal guidelines, while still maintaining an authentic, platform-native feel.

The ideal candidate:

• 3-5 years of experience in social media content creation, production, or strategy, with a significant portion of that experience focused on platforms like Meta (Facebook, Instagram, Threads), TikTok, X, and BlueSky.
• Demonstrated expertise in short-form video production, including shooting (mobile and/or camera), editing (CapCut, in-app editors, Adobe Premiere Pro), and an understanding of what makes content "thumb-stopping" and shareable.
• A strong portfolio showcasing creative and high-performing social media content across the specified platforms is highly desirable.
• Deep understanding of internet culture, emerging trends, and how to authentically integrate brands into conversations.
• Strong writing skills with a talent for crafting concise, engaging, and platform-native copy.
• Experience with social media management tools (e.g., Sprout Social, Hootsuite, Sprinklr) and analytics platforms.
• Proficiency in graphic design tools (e.g., Canva, Adobe Express, Photoshop) for creating compelling static and animated visuals.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with editorial, live events, and other internal teams.
• A proactive, organized, and independent work ethic, with the ability to manage multiple projects and meet tight deadlines in a fast-paced environment.

The annual base salary range for this role is $70,000 - $80,000

Forbes has estimated the compensation range set forth above in good faith. The compensation range is what we believe we will offer, and ultimately pay, a successful candidate. In determining this range, we consider the experience, level of education (if applicable to the role), knowledge, skills, and abilities required to be had by a successful candidate as well as the budget and the company’s pay rates, generally. This said, we may have to make changes to our compensation estimates and job descriptions from time to time and we expressly reserve the right to do so. Should we make any such changes, this advertisement will be revised to reflect such revisions. We encourage you to occasionally re-visit this advertisement to ensure that you are abreast of any changes. Thank you for your interest in joining Forbes!

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Forbes aims to offer employees the flexibility they need in order to be successful. Some positions may require candidates to be based in a specific location for consideration while some roles may be fully remote (within the U.S.) if it aligns with the needs of the position. This position is only open to candidates residing in California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Maine, Maryland, Massachusetts, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, & Washington. Due to business operations and compliance requirements, we are unable to consider applicants based outside these states at this time.

Forbes is an equal opportunity employer.