Lead Generation Marketer - Garden State Home Exteriors

Job Description

Job Description

About Us

Garden State Home Exteriors is one of New Jersey’s fastest-growing exterior remodeling companies—specializing in siding, roofing, windows, gutters, and full home exterior transformations. We serve homeowners across Bergen, Passaic, and Essex counties with premium craftsmanship, white-glove customer service, a modern showroom, 3D design tools, and certified expert installers.

We’re expanding fast…and we need a marketing powerhouse who can generate consistent, high-quality leads to fuel our growth.

Position Overview

We are hiring a Lead Generation Marketer who lives and breathes performance marketing. Your mission is simple:

Drive more qualified leads.
Lower the cost per acquisition.
Scale predictable sales opportunities.

This role is perfect for someone who understands both digital and local lead-gen strategies, knows how to attract homeowners, and can turn attention into appointments.

Key Responsibilities

• Develop and execute lead generation campaigns across paid social, Google Ads, SEO, and local platforms.

• Build and optimize high-converting landing pages , funnels, and ad creatives.

• Manage and improve lead quality and cost-per-lead across all channels.

• Track, analyze, and report on campaign performance and ROI.

• Optimize our presence on HomeAdvisor, Angi, Thumbtack, Porch, Yelp, Google , etc.

• Create targeted campaigns for siding, roofing, and window replacement services .

• Leverage data to refine audiences, creatives, budgets, and messaging.

• Collaborate with the sales team to ensure smooth lead-to-appointment handoff.

• Produce compelling social media content , reels, ads, and homeowner education posts.

• Build local market awareness with geo-targeted strategies.

• Test new platforms, tools, and trends to maximize brand reach and appointment volume.

Required Skills & Experience

• 2+ years in lead generation, digital marketing, or performance marketing

• Proven success generating leads in the home improvement, construction, or service industry (big plus)

• Ability to write strong headline copy, hooks, and CTAs

• Data-driven mindset — knows how to read metrics and adjust fast

• Familiarity with CRM systems and funnel-based lead routing

• Creative thinker with strong attention to detail

• Ability to work independently and execute with urgency

What We Offer

• Competitive salary + performance bonuses

• Opportunity to be a major part of a fast-growing home exterior brand

• Creative freedom to test new ideas

• A fun, driven, growth-focused team culture

• Direct access to leadership for fast decision-making

• Ability to build your own systems, campaigns, and marketing strategy

How to Apply

Send your resume, portfolio/examples of past campaigns, and a brief message explaining why you’re the perfect fit for Garden State Home Exteriors.

Garden State Home Exteriors is a trusted provider of high-quality roofing and siding services across Bergen County, Passaic County, and Essex County, NJ. We pride ourselves on delivering exceptional craftsmanship and unparalleled customer service to homeowners looking to transform their exteriors. We are seeking a dynamic and motivated Project Manager to join our team and play a crucial role in our team.

Company Description

Garden State Home Exteriors is a trusted provider of high-quality roofing and siding services across Bergen County, Passaic County, and Essex County, NJ. We pride ourselves on delivering exceptional craftsmanship and unparalleled customer service to homeowners looking to transform their exteriors. We are seeking a dynamic and motivated Project Manager to join our team and play a crucial role in our team.