Brand Manager, Premium Chocolate Holiday & Everyday
- In-depth market, competitive and brand analysis to assist in defining strategy
- Analyzes competition, business and brand results to ensure strategies are working and objectives are being realized; recommending course correction where relevant
- Prepares and creates engaging, meaningful and persuasive presentations
- Owns and actively manages brand marketing budget
- Leads qualitative and quantitative market research briefing through to interpreting results and making recommendations for innovation and renovation
- Works closely with Category management and Trade Marketing to develop compelling sell-in stories/toolkits to ensure customer acceptance of innovation
- Leads agency partners in creative development, asset development and execution of consumer and shopper activation
- Ensures coherency across all consumer and shopper touchpoints to drive cohesive and impactful messaging and trademark consistency in all communications
- Participates in brand and communication planning with interagency team
- Sets and tracks KPIs, offering recommendations for optimization of plans/assets
- Comfortable with multi-tasking in a fast-paced environment
- Inter-departmental engagement with Trade Marketing, Sales, Supply Chain, Finance and Legal to assist in the planning and execution of new initiatives
- Able to efficiently manage relations with third party vendors (i.e.: graphic design agencies, research agencies, etc.), obtaining required output while minimizing costs
- Comfortable presenting to senior management
- Bachelor’s degree in business; Masters degree in Business is a plus
- 4-6 years’ experience in consumer-packaged goods brand marketing
- Experience working with syndicated databases; i.e. IRI, ACNielsen
- Ability to manage and prioritize multiple projects on schedule
- Possesses solid project management skills from planning stage to execution in order to achieve brand objectives
- Well-versed in Budget Management & Forecasting
- Understands nuances of food, drug, mass, club and e-commerce classes of trade
- Experience working in business unit/country team within a global organization is a must
- Passion, energy and drive to work with world-class brands
- Must be self-motivated and exhibit an entrepreneurial spirit
- Structured and organized in managing projects and timelines
- Excellent analytical skills upon which to base decision-making
- Business acumen, with a knack for turning data into insights and recommendations
- Strong communication skills (verbal and written)
- Team player able to effectively interact and work with various functional departments
- Excellent computer skills: Microsoft Excel, PowerPoint, Word, Outlook; SAP knowledge a plus
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