Director, Advanced Analytics GenMeds and Vaccines
- Centralize Go-to-Market operational tasks across GBUs
- Standardize best in class capabilities, strengthen global support, and implement a better vertical reporting structure within GTMC from local to global
- Define ways of working, bringing clarity on the interactions across GBUs, Digital, and Commercial executional support teams from Sanofi hubs to optimize process excellence and efficiency
We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system - and innovative pipeline - enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives. Main Responsibilities: Retain & develop high-quality talent to build a best-in-class Advanced Analytics team.
- Support hiring and development of onshore and/or offshore Advanced Analytics team members, fostering positive team culture that rewards curiosity, collaboration, and inclusion.
- Coordinate with larger Marketing Sciences team & Commercial leadership to prioritize requests and balance team workload.
- Manage team budgets and relationships with external vendors to accomplish key Advanced Analytics & Commercial goals.
- Ensure the team is aware of / compliant with relevant policies and SOPs.
- Liaise between Commercial leadership and Marketing Science Analytics NA lead to ensure timely and accurate refresh of marketing mix models, providing brand specific context to performance and budget optimization scenarios.
- Assist Commercial leadership in designing & testing promotional investment scenarios to support key business planning activities (e.g. Budget & Strat Plan).
- Lead model development of Patient Identification models to enhance HCP targeting & segmentation as well as Next Best Action applications.
- Partner with Brand Analytics leads to leverage outputs of AI/ML models such as patient prediction, HCP clustering, and promotional sensitivity models to enhance salesforce targeting and sizing workstreams.
- Lead model development of Patient Support Services models - e.g. drivers analyses and risk identification for non-conversion and discontinuation to help inform PSS strategy across FRMs, Case Managers and Specialty Pharmacies
- Act as TA dedicated Advanced Analytics advisors on Marketing Science/Consumer/Omnichannel model builds including marketing mix modeling, multi-touch attribution, next best action and cross-functional orchestration engines - ensuring consistency with other TA analytics work.
- Coordinate with Consumer & HCP Omnichannel Analytics leads and Media / Omnichannel teams to assess campaigns' technical measurement / data requirements, and support launches of new tactics via the design & implementation of impact metrics.
- Inform development of external / internal KPI reports to assess performance by channel (Display, Streaming, OLV, Social, Search, Web, Email)
- Foster strong agency partnerships to ensure insights are based on reliable, high-quality information, and weave in context surrounding media execution strategy.
- Drive integration of Omnichannel Analytics perspectives with broader Advanced & Brand Analytics activities to deliver comprehensive narrative on marketing execution and customer engagement.
- Coordinate ad-hoc Advanced Analytics initiatives to better understand & impact key business levers, e.g., application of AI / ML models to understand patient conversion, predict HCP product selection, etc.
- Collaborate with Data Management and Digital teams to drive the internal integration of Brand Media execution data across all channels.
- Work with Brand, Marketing Science, Consumer Media, and Omnichannel HCP Analytics colleagues to support & enhance internal data management / analysis platforms to facilitate collaboration, harmonize key deliverables, and drive analytics best practices within the larger I&A team.
- Partner with other I&A teams to advocate for continued development of internal analytics capabilities and share knowledge across therapeutic areas.
- Lead Hub team day to day on projects in a matrix management structure
- BA/ BS degree and a scientific degree (either MS/ PhD) with a concentration in quantitative fields or advanced certification in modern data science/machine learning is required.
- Minimum of 10+ years of experience in a significant Data / Analytics role - with advanced knowledge of statistical models and a clear understanding of modeling methodologies and applied techniques (e.g., Bayesian statistics, regression, customer life cycle value, A/B testing, etc.). Preferably experience with MMM (Marketing Mix Modeling)
- Proven leadership acumen, with well-developed communication & presentation skills
- Strong strategic thinking ability, with deep understanding of the life-sciences industry
- Experience with key pharmaceutical data sources and analytics platforms, including:
- National-level sales / demand data (e.g., IQVIA NPA & NSP)
- Longitudinal HCP & patient-level claims (e.g., IQVIA, Symphony, Komodo, etc.)
- Specialty pharmacy / patient services data (e.g., Capgemini / LiquidHub)
- CRM systems (e.g., Veeva, Salesforce, etc.)
- Media platform reporting tools (e.g., CM360 / SA360, Meta Business Manager, etc.)
- Site analytics platforms (e.g., Google Analytics & Adobe Analytics)
- Data management & analysis platforms (e.g., Databricks, Snowflake, etc.)
- Data visualization / business intelligence tools (e.g., Tableau, Qlik, Power BI, etc.)
- MS Office applications (Excel, PowerPoint, Word)
- National-level sales / demand data (e.g., IQVIA NPA & NSP)
- Relevant therapeutic area experience in pharmaceutical analytics preferred
- Proficiency in programming languages, preferably SQL and Python preferred
- Effectively influence in a highly matrixed international environment, with ability to work with individuals across multiple time zones.
- Effectively and confidently communicate to various audiences, including senior leadership
- Synthesize complex ideas to simple
- Develop brand implications from market research findings, not just a summary of the data
- Strong learning agility and high degree of curiosity
- Strong focus on detail, accuracy, and ability to solve problems through analytical reasoning
- Strong work ethic and personal motivation
- Ability to think strategically in an ambiguous environment and flex and pivot as the business requires
- Demonstrated EQ and leadership skills
- Bring the miracles of science to life alongside a supportive, future-focused team.
- Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
- Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
- Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
#LI-GZ #LI-Onsite #vhd All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.
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