Senior Publicist
- Develop and execute strategic PR campaigns to meet client objectives and goals.
- Liaise on a daily basis with clients, in-house publicists, and the media.
- Outreach to build new relationships and network within the media.
- Monitor the media, including newspapers, magazines, journals, broadcasts, newswires, television, and blogs, for opportunities for clients.
- Monitor the media for closed media placements.
- Use system databases and systems to pull researched media lists and continuous online research for new build new media relationships.
- Work as part of a department account team to develop client proposals and implement PR activity strategies.
- Create monthly PR plans and strategies to guide campaign execution and ensure alignment with client goals.
- Create timely media angles and pitches for responsive news, leveraging current events and trends to secure media coverage.
- Manage and track media samples, ensuring accurate inventory, timely distribution, and effective follow-up on all samples.
- Communicate daily with the team to coordinate efforts, share updates, and effectively manage client workloads.
- Prepare regular client reports and attend client meetings.
- Create press releases and pitch letters, crafting compelling narratives to attract media attention and secure coverage for clients.
- Assist in researching, writing, and distributing press releases to targeted media.
- Promote news stories and features to the media.
- Collate, analyze, and evaluate incoming media coverage.
- Ensure all media coverage is correct and communicate media placements ongoing to clients
- Assist in event creation, including press conferences and on-site events for fashion, beauty, entertainment, and general promotions.
- Attend and promote client events to media and networks.
- Coordinate and manage client sample mailings.
- Undertake research for client strategy, press releases, media strategies and present to potential new clients.
- Manage the PR & Client aspect of possible crisis situations.
- Manage department interns.
- Prepare regular client reports and attend client meetings.
- Bachelor's degree in Public Relations, Communications, Journalism, or related field.
- Minimum of 5 years of experience in public relations or journalism, with a focus on media relations.
- Proven track record of securing high-profile media placements.
- Excellent written and verbal communication skills.
- Strong media relationships and contacts across various industries.
- Ability to work independently and manage multiple projects simultaneously.
- Creative thinker with a passion for storytelling and brand building.
- Proficiency in media monitoring and measurement tools.
- Experience with crisis communication and issues management is a plus.
- Firm experience is required.
- Contract Position
- Opportunities for professional development and growth.
- Collaborative and supportive work environment.
- Work with a diverse range of clients and industries.
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