Director, Events and Fan Experience

Red Bull New York (“RBNY”) are one of 30 teams in Major League Soccer (MLS) and one of the league’s ten original charter clubs. Founded in 1996, RBNY has competed in MLS since its inception. RBNY’s First Team plays its home matches at Sports Illustrated Stadium in Harrison, New Jersey and its Second Team plays its home matches at Montclair State University. RBNY are owned by the Austrian beverage company Red Bull GmbH, after which the team is named.

RBNY’s First Team is a three-time MLS Supporters’ Shield winner and a two-time Conference Champion, while the Second Team is the 2025 MLS NEXT Pro Champion. RBNY also operates one of the nation’s premier youth soccer development programs, spanning local partnerships across New York and New Jersey. RBNY’s Academy is ranked among the top development organizations in the country.

POSITION SUMMARY

The Director Events and Fan Experience leads the strategic vision, creative development, and flawless execution of all live events and fan touchpoints for Red Bull New York - both inside Sports Illustrated Stadium and across the greater New York/New Jersey region.

This leader will serve as the executive producer for matchday entertainment and all external fan and community events, ensuring every Red Bulls experience reflects the club’s brand, culture, and commitment to innovation. This role requires deep experience in live event production, cross-functional collaboration, and audience engagement strategy - bringing the Red Bulls story to life from street to seat and beyond.

The Director oversees Event and Fan Experiences across Game Presentation and Field Marketing, working closely with internal teams (Marketing, Partnerships, and Ticketing) and external partners (vendors, entertainers, agencies) to deliver world-class experiences that grow fandom, drive revenue, and strengthen community connection.

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Own the overall vision, quality, and strategy of the New York Red Bulls matchday and live event experience, ensuring every touchpoint reflects the energy, emotion, and standards of the Red Bull brand

  Serve as the executive lead and creative driver of all stadium entertainment and game presentation, from pre-match atmosphere to final whistle

  Oversee the direction and alignment of key show elements, including music, videoboard content, in-game moments, and fan engagement features, ensuring consistency with brand and audience objectives

  Collaborate across departments (Ticketing, Partnerships, Marketing, Operations) to integrate promotions, storytelling, and sponsor activations seamlessly into the live experience

  Lead the development of innovative entertainment concepts, theme nights, and talent integrations that elevate the overall event experience

  Manage and mentor the game presentation team responsible for technical execution (run of show, scripting, and production)

  Continuously evolve the club’s approach to entertainment and live events, informed by trends in sports, culture, and fan behavior

  Oversee Hype House entertainment programming and experiential activations

  Drive revenue generation through sellable asset creation and management in collaboration with Business Solutions and Partnerships

• Lead the overall vision and strategy for local grassroots marketing, field marketing, and community impact initiatives

  Set clear priorities, goals, and KPIs for the field marketing and community teams, overseeing the planning and execution of up to 50 events annually

  Identify and engage key target markets across the tri-state area to drive brand visibility, fan growth, and ticket sales

  Build and maintain relationships with local businesses and institutions — including restaurants, hotels, office buildings, and residential communities — to strengthen year-round brand presence

  Oversee strategic programs such as the Pub Partnership network and community giveback initiatives, ensuring alignment with club values and fan culture

  Ensure all live events and community activations reflect the entertainment standards and creative identity of the Red Bull New York and the Red Bull brand

  Guide, mentor, and empower the field and community teams to deliver exceptional, on-brand experiences that build affinity and drive measurable results

  Maintain a pulse on local culture and entertainment trends to inspire fresh, relevant fan experiences

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Bachelor’s degree or equivalent experience required
• 10+ years of experience in live entertainment, event production, or related fields, including at least 5 years in a management or supervisory role
• Experience within professional sports or large-scale live events strongly preferred
• Proven success leading cross-functional teams, managing budgets, and delivering complex projects on deadline
• Exceptional interpersonal and communication skills, with the ability to build strong relationships and motivate teams
• Entrepreneurial mindset with a hands-on, solutions-oriented approach
• Excellent organizational skills and comfort using show management tools (e.g., Shoflo)
• Flexible and collaborative team player who thrives in fast-paced, dynamic environments
• Willingness to work extended and/or irregular hours, including nights, weekends, and holidays, as required for events and matchdays

• Travel 0-10%
• Permanent
• Benefits eligible