Product Manager

Soft2Bet is a dynamic and fast-growing tech company, developing and operating cutting-edge gaming platforms and solutions. With a global presence and a strong commitment to innovation, we are expanding our operations in the US and building a new team in New Jersey.

What You’ll Do

• Define and drive the product strategy and roadmap for our U.S. brands/games/platforms.


• Continuously improve the UI and UX of our consumer-facing features (mobile and web), using a data-driven approach to decision making.


• Conduct market research, competitive analysis (with a U.S. focus), and present findings to stakeholders.


• Collaborate with cross-functional teams — Marketing, Design, Engineering, Operations, Legal & Compliance — to deliver high-quality features, platform improvements, and system integrations tailored for the U.S. regulatory environment.


• Work closely with Legal & Compliance teams to ensure our products are fully compliant with U.S. federal and state gaming regulations.


• Collect, prioritize, and triage requests from Operations and Marketing teams; translate them into actionable product backlog items.


• Analyze product performance and user behavior via analytics tools (e.g., GA4, Power BI, Amplitude) to inform feature improvements and drive growth.


• Prioritize backlogs and manage the full product lifecycle from ideation to launch, post-launch iteration, and retirement.


• Serve as the primary point of contact for all product-related topics within your domain.


• Lead a small team of Product Owners/Associate Product Managers who will translate your product ideas into detailed technical requirements and coordinate execution.

What We’re Looking For

• 5+ years of hands-on product management experience, preferably with consumer-facing digital or mobile-first applications.


• Proven experience delivering digital products from ideation, through launch, to growth and iteration in the U.S. market.


• Experience within regulated industries (ideally gaming, iGaming, fintech, or gambling) is strongly preferred.


• Analytical, data-driven mindset, with experience using tools such as Google Analytics, BigQuery, Power BI, Amplitude, or equivalent.


• Excellent communication, presentation, organizational, and stakeholder-management skills.


• Comfortable working in fast-paced, agile environments, collaborating cross-functionally, and adapting to changing regulatory and market conditions.

Nice to Have

• Prior U.S. iGaming or sports-betting (or casino/gambling) product experience.


• Experience launching products in regulated U.S. markets (state by state).


• Knowledge of U.S. federal and state gaming regulations, compliance, and product implications.


• Experience leading or mentoring a product team or managing Product Owners/PMs.

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