Back to Jobs

Head of Field Marketing, Retail and Consumer

Cognizant
Teaneck, NJ
Head of Field Marketing, Retail & Consumer

About Cognizant Corporate

Cognizant Corporate is a global community united by a shared purpose: to make a meaningful impact. We are committed to excellence and driven by outcomes that matter. Collaboration is at the heart of how we work, and our forward-thinking mindset fuels continuous learning, innovation, and growth.

At Cognizant, careers transcend titles. We empower our people to think strategically, inspire others, and lead with purpose – always guided by our core values. Join us in shaping future of business. Could you be the one to make a difference?

Cognizant is seeking a strategic and results-driven Head of Field Marketing to lead integrated marketing efforts for our Retail & Consumer business across North America. This role is critical in shaping and executing high-impact marketing programs that drive demand, accelerate pipeline growth, and elevate Cognizant’s brand presence in the market.

The ideal candidate will bring deep expertise in enterprise marketing within the Retail and CPG sectors, a strong command of field engagement strategies, and a passion for leveraging data, technology, and emerging trends, especially AI, to deliver measurable business outcomes. This role requires a balance of strategic leadership and hands-on execution, with a focus on cross-functional collaboration, team development, and customer-centric innovation.

Strategic Planning & Execution

  • Develop and execute integrated B2B marketing plans aligned with sales goals and vertical

priorities

  • Own budget, performance tracking, and ROI analysis across campaigns and programs
  • Lead and mentor a team of field marketers while fostering a culture of innovation, collaboration, and accountability

Content & Campaigns

  • Build content strategies tailored to Retail & CPG audiences—thought leadership, case studies,

solution briefs, and digital assets

  • Optimize content across channels: events, email, web, and social
  • Leverage tools like Pardot, 6sense, and Salesforce to drive ABM and nurture programs

Event Marketing

  • Lead planning and execution of key industry events such as NRF, executive roundtables,

customer forums, and partner activations

  • Ensure events align with brand and business goals, analyze event performance and apply

insights to future strategy

Field Alignment & Collaboration

  • Partner with sales to identify growth opportunities and deliver localized campaigns
  • Collaborate with global marketing, product, and customer success teams to ensure message

consistency

  • Act as the voice of the field, sharing insights to shape broader marketing initiatives

Performance Optimization

  • Monitor campaign and event metrics to improve conversion and engagement
  • Report on KPIs including lead generation, pipeline contribution, and sales enablement

Qualifications

  • 10+ years of B2B marketing experience, with expertise in field marketing, content strategy, and event execution
  • 5+ years in enterprise marketing within the Retail & CPG sectors
  • Experience leading high-performing teams and managing cross-functional initiatives
  • Proficiency with ABM platforms (e.g., 6sense), CRM (Salesforce), and marketing automation (Pardot, Marketo, Eloqua)
  • Strong communication, stakeholder management, and analytical skills
  • Curiosity and foundational understanding of AI and its role in marketing innovation
  • Ability to thrive in a fast-paced, matrixed environment

Work model

We strive to provide flexibility wherever possible. Based on this role’s business requirements, this is a remote position open to qualified applicants in the United States. Regardless of your working arrangement, we are here to support a healthy work-life balance though our various wellbeing programs.

Salary And Other Compensation

Applications will be accepted until September 28, 2025.

The annual salary for this position is between $135,000 - $150,000, depending on experience and other qualifications of the successful candidate.

This position is also eligible for Cognizant’s discretionary annual incentive program, based on performance and subject to the terms of Cognizant’s applicable plans.

Benefits : Cognizant offers the following benefits for this position, subject to applicable eligibility requirements:

  • Medical/Dental/Vision/Life Insurance
  • Paid holidays plus Paid Time Off
  • 401(k) plan and contributions
  • Long-term/Short-term Disability
Posted 2025-09-29

Recommended Jobs

Money Room Attendant - Philadelphia Zoo

Aramark
Manalapan, NJ

The Money Room Attendant facilitates all money needs and transactions while adhering to Aramark policies to ensure efficient sales reporting.  Responsibilities may include transporting banks and chan…

View Details
Posted 2025-09-29

Customer Service - Self Storage Manager

Public Storage
Maple Shade, NJ

Description ~Our Property Managers get to work independently at multiple locations; spending time both inside and outside ~We assess customer storage needs and make suggestions, including selling…

View Details
Posted 2025-09-26

CT - CT Technologist - Multiple Locations

eTeam Inc
Somerset, NJ

C T Technologist Locations: Manteca, Modesto, Turlock, San Ramon, CA. Shifts: 8hrs, 10hrs and 12hrs days, evenings and Nights. Contract : 13weeks Certifications and Licenses: B…

View Details
Posted 2025-09-08

Production Associate 1 (Patio Door Assembler)

Cornerstone Building Brands
North Brunswick, NJ

Cornerstone Building Brands! The nation’s leading vinyl window and door manufacturer. Silver Line makes windows that provide builders, architects, and homeowners with energy efficient, low mainte…

View Details
Posted 2025-09-25

Crisis Intervention Case Worker Aide

Catholic Charities of the Archdiocese of Newark
Jersey City, NJ

Catholic Charities of the Archdiocese of Newark is currently seeking  Full Time Case Worker Aides for our  Mobile Response and Stabilization Services Program located in  Jersey City, NJ . Require…

View Details
Posted 2025-08-27

Full Time Primary Care Physician Job Belmar, NJ

The Inline Group The Inline Group
Belmar, NJ

The Inline Group - FT/PT Hours:Design Your Own 36 Hour Schedule | Three, Four, or Five Days per Week Employed New Graduates Call Schedule: No Call Compensation: - $125 to $185 per h…

View Details
Posted 2025-09-10

SAP EWM Consultant

Cloud Analytics Technologies LLC
Raritan, NJ

Job Description. 1) Business processes end-2-end knowledge. 2) 1 full cycle EWM implementation is a plus. 3) Good understanding of SAP EWM Outbound, Inbound and Internal processes with VAS, Qua…

View Details
Posted 2025-09-24

Outdoor TV Mounting Technician - New York-Newark-Jersey City, NY-NJ-PA

Geeks on Site
Edison, NJ

Location: Multiple Locations across the US Job Type: Independent Contractor (1099) Pay: Starting at $100 per installation (higher with helper) Schedule: Flexible – Accept jobs …

View Details
Posted 2025-07-30

Temporary Support Associate

Coach
Elizabeth, NJ

Coach is seeking a Temporary Support Associate in Elizabeth, NJ, to assist with retail operations and customer service. This role involves supporting sales, managing inventory, and maintaining store s…

View Details
Posted 2025-09-27

Client Advisor

Louis Vuitton
Paramus, NJ

Louis Vuitton seeks a Client Advisor in Paramus, New Jersey, to deliver exceptional customer experiences and build lasting client relationships. This full-time position offers a competitive hourly wag…

View Details
Posted 2025-09-27