Freelance Graphic Designer - Toys Entry-Level to Senior)

Job Title: Freelance Graphic Designer - Toy Industry (Entry-Level to Senior)

Location: Point Pleasant, New Jersey, USA - On-site

Contract Type: Full-Time Freelance (2-3 Months), with Possible Extension for Ad-Hoc Projects

Are you a creative designer with a passion for toys and visual storytelling?

Do you thrive in a fast-paced environment where every design makes a difference?

Want to work on exciting, trend-led toy brands and packaging?

WeCool Toys (part of Paladone Group Holdings) is looking for Freelance Graphic Designers at all levels (entry to senior) to join our New Jersey team.

This is a full-time freelance opportunity for 2-3 months, with the potential for occasional ad-hoc projects after the initial period.

we want you to join our creative team and become a part of our journey. This is a terrific opportunity individual to be part of a growing business & utilise their skills within an established team.

Want to know how? Just read on!

Who are WeCool toys?

WeCool Toys is a global designer and manufacturer of dynamic toys across categories like slime, RC vehicles, crafts, and more. Our U.S. headquarters is based in Point Pleasant, NJ. As part of the Paladone Group, we also work with some of the biggest entertainment brands worldwide, creating engaging products that kids and collectors love.

WeCool Toys is a new member of Paladone Group Holdings

The opportunity:

We are seeking full-time freelance graphic designers to support a range of upcoming packaging and product design projects. You'll collaborate closely with our in-house product and marketing teams to bring ideas to life visually from packaging layouts to promotional materials.

This role is project-based (2-3 months), with potential for future as-needed freelance work after that period.

What are key duties of the role?

What You'll Do

Depending on your experience level, your role may include:

Entry-Level Designers:

• Assist with packaging, labels, and product visual
• Support senior designers with file setup, layouts, and mockups.
• Prepare print-ready and digital files.
• Ensure designs align with brand guidelines and project briefs.

Mid-Level Designers:

• All the above
• Design complete packaging and promotional materials across toy categories.
• Develop 3D mockups and visual prototypes.
• Work cross-functionally with marketing and product teams.
• Help guide junior designers and manage project timelines.

Senior Designers:

•  All the above
• Lead the creative process across multiple product lines.
• Drive concept development and visual direction.
• Collaborate with leadership on strategy and brand alignment.
• Manage and mentor designers, and ensure production-ready execution.

What we need you to bring to the team:

Entry-Level:

• Bachelor's degree in Graphic Design, Visual Arts, or related field (or equivalent experience).
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Strong portfolio showcasing design skills (academic/freelance accepted).
• Strong grasp of design principles and eagerness to grow.
• Team player with strong communication skills.
• Licensing experience is a plus.

Mid-Level:

• 3+ years in graphic design, ideally in the toy or consumer goods space.
• Portfolio with packaging, print, and digital media examples.
• Ability to manage projects independently.
• Familiarity with 3D design tools and production processes.
• Collaborative mindset and attention to detail.
• Licensing experience is a plus.

Senior-Level:

• 5+ years of design experience, including packaging, branding, or consumer products.
• Expert-level skills in Adobe Creative Suite and 3D design tools.
• Proven ability to lead creative projects and teams.
• Strong strategic thinking and visual storytelling.
• Excellent communication and project management.
• Licensing experience is a plus.

What we will offer in return:  

• Competitive freelance rate, based on experience level.
• Full-time freelance role (2-3 months), with potential for follow-up project work.
• Creative, fast-paced, and collaborative work environment.
• Opportunity to shape packaging and design for exciting toy lines.
• Exposure to working with major global brands under the Paladone umbrella.

What is next?

If you are ready to work with the Paladone team then click apply and submit

• Your Resume
• Design portfolio (PDF or link),
• Your availability
• Freelance rate per hour

We aim to respond to all successful applicants within 10 working days. We're excited to see your creativity in action!