Senior Analyst, Digital Marketing Analytics
- Lead with Independence: Take charge of campaign analysis, optimization, and ad-hoc requests, steering our marketing strategies to unparalleled success.
- Shape Strategic Plans: Create measurement blueprints aligned with our objectives, guiding business trends, and performance to elevate our outcomes.
- Deep Dive into Insights: Unravel the intricacies of markets and targets, delivering monthly performance analyses and actionable recommendations.
- Collaborate for Success: Partner with our data analytics team, ensuring seamless data collection and alignment with our KPIs and objectives.
- Be the Protocols Maestro: Maintain and enforce departmental SOPs, ensuring operational excellence in all your endeavors.
- Drive regular campaign analysis and optimization using a defined set of KPIs across assigned accounts.
- Master the specifics of markets and targets, guiding others through these intricacies.
- Independently craft monthly campaign performance analyses and steer optimization strategies for planning teams.
- Collaborate seamlessly with the data analytics team, ensuring aligned data collection from clients and suppliers.
- Architect measurement plans are rooted in our strategic imperatives and media strategies.
- Provide indispensable data and research support to clients and planning teams.
- Cultivate a profound understanding of each client's data sources, becoming the go-to expert.
- Partner closely with your manager, generating trend reports and offering insights for optimization efforts across online tactics such as Search, Display, CTV, OLV and Social
- Proactively identify and interpret key drivers behind marketing and media performance, empowering channel owners to optimize spending efficiency aligned with our business goals.
- Bachelor’s degree in marketing, statistics, mathematics, economics, psychology, or a relevant field preferred.
- 3-5 years of online marketing, web analytics, or research experience.
- Strong project management and prioritization skills.
- Experience or education in Pharma - a significant advantage!
- Extensive proficiency in Microsoft Office (Excel and PowerPoint are your forte).
- Experience with business intelligence software such as DOMO, PowerBI, Tableau.
- Familiarity with Google Analytics and/or Adobe.
- Direct experience in online direct marketing or online media performance analysis.
- Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI - an added advantage.
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