Product Marketing Manager

Description

Position at WebMD

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Job Summary:

WebMD Ignite is seeking a strategic, data-driven Product Marketing Manager to lead go-to-market strategy, positioning, pricing and sales enablement for our digital experience solutions. These offerings help healthcare organizations engage patients, members and providers through personalized, interactive, and clinically credible content. In this role, you’ll partner cross-functionally to develop compelling messaging, translate market insights into actionable strategy, and drive adoption and growth across a suite of high-impact digital engagement products. The ideal candidate combines strong analytical and storytelling skills with a deep understanding of buyer needs and the healthcare landscape.

Key Responsibilities:

Go-to-Market Strategy & Execution:

• Own and execute GTM plans for new products, features, and enhancements

• Align cross-functional teams across Sales, Product Management, Customer Success, Sales Operations and Marketing

• Lead value proposition development, collateral strategy, and campaign planning

Product Positioning & Messaging:

• Create differentiated messaging frameworks tailored to healthcare providers, payors, and channel partners

• Translate complex technical capabilities into compelling, benefit-led narratives across diverse buyer personas

Market Intelligence & Insight Development:

• Conduct ongoing research into market trends, competitor offerings, and customer needs

• Synthesize findings into clear, actionable insights that shape product strategy, roadmap priorities, and competitive positioning

• Present insights and business cases to internal stakeholders to influence strategic decisions

Sales Enablement:

• Develop high-impact sales tools: pitch decks, battlecards, product briefs, case studies, and objection handling guides

• Train sales and client-facing teams on messaging, positioning, and upsell opportunities

Cross-Functional Leadership:

• Collaborate closely with Product, Sales, Client Success, Content Strategy, and Demand Generation teams

• Ensure launch readiness and campaign alignment across internal stakeholders

Customer & Stakeholder Advocacy:

• Leverage voice-of-customer insights to inform product development and elevate client success stories

• Serve as a marketing liaison to strategic clients and channel partners

Performance Measurement:

• Track KPIs including campaign performance, pipeline contribution, sales velocity, and revenue impact

• Provide strategic recommendations based on performance data and market response

Pricing Strategy & Sales Operations Support:

• Own the development of pricing and packaging strategies for new and existing products, aligned to value delivered and market benchmarks

• Build pricing tools and frameworks to support quoting, SKU creation, and scalable sales operations

• Collaborate with internal stakeholders to gain buy-in for pricing recommendations and ensure cross-functional alignment

Audience & Data Insights:

• Understand buyer behavior and engagement data to refine targeting strategies

• Inform segmentation, ICP development, and pain point mapping to support ABM and outbound strategies

Qualifications:

• 5+ years of product marketing experience, with a focus on healthcare and digital content, education, or engagement tools and platforms.

• Proven success in developing pricing strategies and setting rates for both new and existing products

• Strong command of buyer journey mapping, value-based messaging, and sales enablement best practices

• Analytical mindset with demonstrated ability to translate data into pricing models, market insights, and competitive positioning

• Skilled in presenting product demos, roadmaps, and business cases to both internal stakeholders and external clients

• Excellent written and verbal communication skills with a passion for clear, compelling storytelling

• Highly self-motivated and proactive, with strong independent problem-solving and project ownership

• Effective cross-functional collaborator with the ability to influence stakeholders across Sales, Product, Commercial Ops, and Marketing

• Familiarity with sales operations processes, including SKU management, quoting structures, and contract workflows

• Strong presentation and persuasion skills; able to drive alignment on GTM strategy, pricing, and messaging across internal teams

What We Offer:

• Collaborative, mission-driven culture

• Hybrid work model

• Comprehensive benefits including health, vision, dental, Employees in this position are eligible to participate in the company sponsored benefit programs, including the following:

• Health Insurance (medical, dental, and vision coverage)

• Paid Time Off (including vacation, sick leave, and flexible holiday days)

• 401(k) Retirement Plan with employer matching

• Life and Disability Insurance

• Employee Assistance Program (EAP)

• Commuter and/or Transit Benefits (if applicable)

Compensation range: $103,500 - $115,000 per year

Bonus Eligible:

This position is also eligible for a discretionary company bonus, based upon business results.

Benefits:

Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment:

• Health Insurance (medical, dental, and vision coverage)

• Paid Time Off (including vacation, sick leave, and flexible holiday days)

• 401(k) Retirement Plan with employer matching

• Life and Disability Insurance

• Employee Assistance Program (EAP)

• Commuter and/or Transit Benefits (if applicable)

Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.