LEAD, US PROFESSIONAL MARKETING (Sr. Director)
Job Description
Job Description
Description:
Zydus Therapeutics is a clinical stage, specialty-focused bio-pharmaceutical company focused on developing transformative treatments to transform lives, starting with rare and serious liver diseases. Our purpose is simple, to empower people with the freedom to live healthier and more fulfilling lives, by unlocking new possibilities in life sciences and providing quality healthcare solutions.
Our lead drug candidate, saroglitazar, is a dual peroxisome proliferator-activated receptor (PPAR) alpha / gamma agonist. Saroglitazar is an investigational treatment which has received Fast Track designation and orphan drug designation from the US Food and Drug Administration (FDA) for the treatment of patients with primary biliary cholangitis (PBC).
As a wholly owned subsidiary of Zydus Lifesciences, our pipeline is fueled by 1,300 researchers who are working with cutting-edge technologies to discover new medicines for tomorrow.
The opportunity to empower people with the freedom to live healthier and more fulfilling lives is what makes a career with Zydus Therapeutics so rewarding. Our team is collaborative, innovative and adaptable. We are action-oriented and strive for excellence in all we do, all underpinned by respect, trust and integrity. We offer a wide variety of competitive benefits, services and support programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives
If you are passionate about helping bring potential life-changing discoveries to patients, then you share our mission.
ROLE SUMMARY
We are looking for an inspirational leader who can direct our professional marketing efforts, translating customer insights into innovative customer experiences for our potential launch product in PBC. This person will lead a team of professionals who will be responsible for the development of impactful programs that will drive customer uptake in the rare PBC market.
The Lead for Professional Marketing is responsible for partnering with Business insights to uncover barriers and opportunities for the business and translate those insights into breakthrough communications across all channels that reach the HCP customer. This work will be completed in concert with their direct team, the broader marketing team as well as the sales, analytics and medical teams, and their agency partners. Partnering closely with the Analytics team, this person will also help translate insights into meaningful direction for the Sales team. In a similar fashion, this person will partner closely with Medical to craft the commercial implications of any new science, as well as identify market opportunities where data gaps exist. This focus will help drive the long term vision the asset.
This position reports to the SVP, Commercial Strategy and Analytics
RESPONSIBILITIES
This successful candidate must be able to create a vision and customer engagement plan to elevate the understanding and usage of saroglitizar in the management of PBC. Specific accountability in the following areas:
· Establish a framework to gain ongoing customer insights and be able to translate those insights into unmet needs in the disease
· Partner with Sales team to ensure seamless execution of marketing strategy
· Partner with the Medical team to ensure alignment on data gaps in the marketplace
· Drive innovation in the launch plan, partnering with the agency partners to identify new awareness vehicles to drive trial and uptake in the first year of launch
· Partner with training team to ensure strong scientific knowledge as well as competitive selling skills
· Execute 1-2 test initiatives to continue to drive learning
· Model good business conduct and adherence with applicable laws, regulations, rules and codes.
· Drive a high performance culture on the commercial team by fostering innovation, customer focus, personal accountability and commitment for results
Requirements:Bachelor’s Degree required; Master’s Degree (MBA) preferred.
· Minimum of 7-9 years specialty pharmaceutical/biotechnology marketing experience
· 9-12 years of overall pharmaceutical/biotechnology commercial experience.
· Specialty/rare disease experience is required.
· Prior therapeutic experience in hepatology is preferred
· Leads effectively in a fast-paced environment
· Exhibits big picture thinking, while also being disciplined and detailed oriented
· Is regarded as a proactive, supportive and collaborative partner
· Operates well in an evolving organizational structure with minimal direction.
· Uses strong analytical skills to conduct both qualitative and quantitative assessments.
· Strong verbal and written communication skills
· Willing to take on increasing responsibility as Zydus Therapeutics grows.
· At least 5 years of leadership experience with direct reports
TRAVEL REQUIREMENTS
The position will require domestic travel (up to 25%)
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