Product Marketing Manager GTM/Automation B2B SaaS (Embedded Analytics)

Job Description

Job Description

Salary:

Were looking for a strategic, AI-enabled Product Marketing Manager to lead initiatives across content, product positioning, campaign strategy, and messaging. This is a high-impact hybrid role for someone who thrives in both planning and execution, enjoys cross-functional collaboration, and is excited to lead a small team while working closely with sales, product, and external partners. The ideal candidate brings experience in marketing automation, AI-driven workflows, and cross-channel orchestrationwith the ability to scale content, optimize programs, and drive performance.

If youre energized by simplifying complexity, aligning teams, and building repeatable systems that generate pipeline, this role is for you.

General & Product Marketing

• Own go-to-market (GTM) planning and execution for product launches, campaigns, and feature rollouts

• Act as the project lead for marketing initiativesensuring coordination, timelines, and deliverables across teams

• Define and evolve product positioning and messaging for our embedded analytics platform

• Conduct customer and competitor research to inform strategy, messaging, and sales enablement

• Partner closely with product, engineering, and sales teams to align roadmaps with marketing execution

Marketing Automation & Orchestration

• Use marketing automation platforms (e.g., Salesforce Marketing Cloud, Drift, 6Sense, Make or similar) to orchestrate campaign flows, and lead nurturing
• Leverage AI tools and custom workflows to scale content development and outreach
• Automate repetitive tasks across campaign management, segmentation, and reporting
• Collaborate with sales and marketing operations to optimize funnel workflows, lead scoring, and hand-off
• Implement systems that increase efficiency and allow the team to execute smarter and faster at scale
  

Campaigns & Marketing Communications

• Oversee campaign strategy with a Digital Marketing Specialist across email, digital, social, events, affiliates, and partner channels

• Collaborate with internal and external teams to execute and optimize SEO, PPC, and paid media campaigns

• Support sales with enablement contentbattlecards, pitch decks, product one-pagers, and nurture sequences

• Partner with sales to drive account-based marketing (ABM) initiativesleveraging intent data
  tools to identify high-value accounts early and craft targeted messaging, assets, and outreach strategies tailored to high-value accounts

• Analyze and report on campaign performance to identify key drivers and areas for optimization

Content Strategy & Copywriting

• Write and edit high-quality marketing content including web copy, landing pages, case studies, blog posts, email sequences, and thought leadership

• Translate technical product capabilities into benefit-driven messaging tailored to key personas (CTOs, PMs, developers)

• Use AI tools (e.g., ChatGPT, Jasper, Copy.ai, Copilot, Make) to generate and scale content efficiently

• Own and help launch marketing webinarssupporting planning, messaging, promotion, and moderation

• Maintain consistency in brand voice across all written and digital assets

Analytics, Reporting & Optimization

• Define, track, and report on key marketing metrics (pipeline contribution, conversion rates, campaign performance, content engagement, etc.)

• Build and maintain dashboards or reports to visualize performance and inform decision-making across stakeholders

• Analyze campaign and channel performance to identify trends, gaps, and opportunities for optimization

• Collaborate with sales to ensure attribution tracking is in place and aligned with business goals

• Use data to drive continuous improvement and inform messaging, budget allocation, and channel strategy

Team Leadership & Cross-Functional Collaboration

• Manage and mentor a Digital Marketing Specialist, guiding execution and professional growth

• Collaborate with sales, product, customer success, and design to align on strategy and execution

• Coordinate with internal teams and partners supporting PR, SEO, paid media, and creative

• Serve as a key contributor in cross-functional GTM and brand strategy conversations

What Were Looking For

• 5+ years of experience in B2B SaaS marketing, ideally with a product in the analytics, data, or developer tool space

• Strong writing and storytelling skills; ability to simplify complex ideas for technical and business audiences

• Proven track record managing product launches and cross-functional GTM initiatives

• Strong project management skillsable to drive timelines, align teams, and deliver assets on time

• Experience working closely with sales to accelerate deals and support pipeline

• Proficiency with AI-powered content tools and marketing automation

• Strategic mindset paired with a hands-on, proactive approach

Tech Stack Experience

• Familiarity with embedded analytics, BI tools, or developer-facing platforms

• Experience with tools like Salesforce Marketing Cloud, HubSpot, Webflow, WordPress, Google Analytics, SEMrush

• Comfortable with work management platforms (Slingshot, Asana, ClickUp, etc.)

• Experience with ABM platforms such as 6sense or Demandbase

Infragistics is an equal opportunities employer