Regional Sales and Marketing Leader

Territory: North Alabama

Industry: Post-Acute Care (Skilled Nursing, Hospice, Home Health)

Role Overview

We are seeking a high-impact Regional Sales & Marketing Director to lead growth strategy across the North Alabama market. This executive-level leader will own regional census performance, referral development, and go-to-market execution across multiple post-acute service lines.

This role is designed for a proven operator who understands how to penetrate hospital systems, activate physician networks, and build a disciplined sales engine that drives measurable results — not just activity.

You will partner closely with operations and clinical leadership to align growth strategy with capacity, quality outcomes, and service line expansion.

Role Purpose

1. Own regional census growth strategy across multiple facilities and services
2. Build, develop, and lead a high-performing regional sales team
3. Strengthen hospital, physician, and community referral pipelines
4. Align marketing strategy with operational capacity, clinical programs, and strategic priorities

Key Responsibilities

Regional Strategy & Execution

1. Develop and execute the regional go-to-market strategy across skilled nursing, hospice, and home health
2. Identify priority referral targets, market opportunities, and competitive positioning
3. Drive consistent pipeline discipline and growth planning across the region

Sales Leadership

1. Manage, coach, and develop facility liaisons and marketers
2. Establish performance expectations, accountability rhythms, and field strategy
3. Elevate sales capability through coaching, ride-alongs, and performance reviews

Referral & Market Development

1. Build and deepen relationships with hospitals, case management teams, ACOs, physician groups, and payers
2. Increase referral penetration within priority health systems
3. Strengthen community visibility and strategic partnerships

Data & Performance Management

1. Analyze referral data, conversion metrics, LOS mix, and market share
2. Lead CRM discipline and reporting cadence
3. Translate insights into action plans that drive census growth

Growth Initiatives

1. Support new service line launches and geographic expansion
2. Partner with operators and clinical leadership to align growth with capacity
3. Identify market gaps and emerging opportunities

Ideal Candidate Profile

1. 5–10+ years of healthcare sales leadership experience
2. Experience across at least two: skilled nursing, hospice, home health
3. Multi-site regional responsibility
4. Demonstrated track record of driving census growth
5. Strong hospital and health system relationship background
6. Data-driven operator comfortable managing pipeline, conversion, and LOS mix
7. Experience building and leading sales teams

Performance Metrics

Success in this role will be measured by:

1. Regional census growth and occupancy improvement
2. Referral volume by source and priority accounts
3. Conversion rate from referral to admission
4. Hospital penetration and share of discharge volume
5. Service line growth and expansion outcomes
6. Sales team performance and productivity
7. Pipeline accuracy and CRM discipline

This position comes with an attractive compensation and benefits package that includes -

1. Blue Cross/Blue Shield health and dental insurance
2. Vision
3. Matched 401k
4. Long and short term disability

We are an equal opportunity employer that values diversity in the workplace.