Social Media Manager and Tradeshows

Job Description

Job Description

We are seeking an energetic, highly organized, and creative Social Media and Trade Show Marketing Manager. This role is responsible for building and managing Brimar’s social media presence while leading the coordination of trade show marketing initiatives that strengthen our market position and customer engagement. Reporting to the Head of Marketing, you will create compelling digital campaigns, manage end-to-end trade show logistics, and collaborate with internal teams, agency partners, and cross-functional stakeholders to maximize brand visibility and drive measurable results.

Key Responsibilities

Social Media Strategy & Execution

• Develop and manage a comprehensive social media strategy across platforms (LinkedIn, Facebook, Instagram, etc.) to drive awareness, engagement, followers, and lead generation.
• Create and schedule engaging content, including posts, stories, videos, and thought-leadership pieces, designed for both social media and to improve SEO visibility and position Brimar as an industry authority.
• Monitor social channels, respond to inquiries based on company and community policies.
• Track key metrics to optimize performance and reach; provide weekly and monthly reporting based on relevant KPI’s
• Leverage AI-driven tools to streamline workflows, automate routine tasks, and scale content creation without sacrificing quality.
• Collaborate with internal teams and external partners to source content, including product highlights, customer success stories, and industry trends.

Trade Show Coordination

• Plan, coordinate, and execute Brimar’s presence at trade shows, industry conferences, and distributor/partner events.
• Manage all trade show logistics, including budgeting, vendor coordination, booth design, collateral, shipping, and on-site support.
• Develop and implement pre- and post-show marketing campaigns to drive attendance, maximize booth traffic, and convert leads.
• Oversee communications with exhibitors, partners, and attendees to ensure smooth event execution and strong brand representation.
• Track and analyze event performance, providing actionable insights and recommendations to improve ROI for future shows.

Cross-Functional Collaboration

• Work closely with the Head of Marketing, Product Marketing, and Sales to ensure social and event activities align with GTM objectives and revenue goals.
• Support broader marketing campaigns by integrating social and event initiatives into larger demand-generation efforts.

Analytics & Continuous Improvement

• Track and report key performance indicators (KPIs) for both social media and events, presenting insights and recommendations to stakeholders.
• Stay current on industry trends, platform updates, and event best practices to keep Brimar’s marketing fresh and effective.

Qualifications

• Bachelor’s degree, preferably in Marketing, Communications, or a related field.
• 3–5 years of experience in social media management, trade show coordination, or related marketing roles.
• Proven success in creating and executing social media strategies that drive measurable engagement, growth, and site traffic.
• Excellent communication, copywriting, and storytelling abilities.
• Proficiency in using AI-powered marketing tools (e.g., for content generation, automation, or workflow optimization) to simplify processes and scale output.
• Proficiency with social media management tools (e.g., Hootsuite, Sprout Social) and basic design/editing platforms (e.g., Canva, Adobe Creative Suite).
• Background in B2B marketing, industrial products, or safety-related industries preferred.
• Familiarity with marketing automation and CRM platforms (e.g., HubSpot preferred).
• Experience coordinating trade shows, industry conferences, or large-scale B2B marketing events.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Experience collaborating with cross-functional teams including sales, product, and creative agencies.
• Ability to travel as needed.
• Ability to lift up to 25 lbs. for trade show setup.