Head of Marketing & Growth
Reports to: President
Location: Remote About RPM Healthcare
RPM Healthcare partners with physician practices, health systems, and self-insured employers to deliver scalable care management programs that improve outcomes, increase patient engagement, and generate measurable financial results.
Our solutions include Remote Patient Monitoring (RPM), Chronic Care Management (CCM), care coordination, weight management, and population health programs.
As we continue to grow, we are looking for a marketing leader who can help elevate our brand, generate demand, support sales growth, and build a scalable marketing function. The Role
This is a hands-on leadership role.
We are looking for a builder.
Someone who enjoys both strategy and execution. Someone who can generate demand, strengthen our brand, support sales, improve our market presence, and help shape the future of our marketing organization.
This is not a role for someone who wants to manage a large team. This is a role for someone who wants to build one.
You will be responsible for driving growth, improving brand awareness, supporting business development efforts, strengthening marketing systems, and helping RPM Healthcare stand out in a crowded healthcare marketplace.
Success in this role will be measured by your ability to contribute to pipeline growth, strengthen the RPM Healthcare brand, and create scalable marketing processes that support company growth. What You'll Do
Growth & Demand Generation
- Own and execute RPM Healthcare's growth marketing strategy
- Develop campaigns that generate qualified opportunities for physician practices, health systems, and self-insured employers
- Partner closely with sales leadership to support pipeline generation and revenue growth
- Build lead nurturing programs that move prospects from awareness to opportunity
- Develop account-based marketing initiatives for strategic target accounts
- Create campaigns around conferences, webinars, direct mail, email, digital advertising, and outbound initiatives
- Improve lead conversion performance across the funnel
- Lead the ongoing evolution of the RPM Healthcare brand
- Improve website messaging, positioning, and user experience
- Strengthen RPM's market presence through thought leadership, content, PR, and industry visibility
- Ensure consistent messaging across all channels and customer touchpoints
- Help define how RPM Healthcare is positioned against competitors
- Create presentations, case studies, one-pagers, videos, and sales collateral
- Support executive presentations and conference opportunities
- Partner with sales to create targeted campaigns and outreach initiatives
- Build marketing programs that directly support revenue generation
- Work closely with the team to improve HubSpot utilization, automation, reporting, and campaign execution
- Establish KPIs, reporting processes, and performance dashboards
- Manage marketing budgets, contractors, agencies, and external vendors
- Continuously evaluate marketing effectiveness and ROI
- 5+ years of marketing experience with increasing levels of responsibility
- Proven experience supporting revenue growth through marketing initiatives
- Strong understanding of demand generation, branding, content strategy, and sales enablement
- Experience working closely with sales organizations
- Ability to operate as both strategist and executor
- Strong project management and organizational skills
- Strong written and verbal communication skills
- Comfortable working independently in a fully remote environment
- Ability to thrive in a fast-moving, entrepreneurial organization
- Healthcare, healthcare technology, or digital health
- HubSpot
- ZoomInfo
- LinkedIn Advertising
- Google Ads
- Account-Based Marketing (ABM)
- Marketing automation
- Brand development
- B2B healthcare marketing
- Population health, RPM, CCM, or value-based care
Base Salary: $90,000 - $110,000 (based on experience)
Annual Performance Bonus: Up to 15% of base salary Benefits
- Medical, dental, and vision insurance
- 401(k)
- Fully remote work environment
- Company-paid travel expenses for approved business travel
- Direct access to executive leadership
- Opportunity to build and shape the marketing function from the ground up
A successful Head of Marketing & Growth will:
- Generate a consistent flow of qualified opportunities
- Strengthen RPM Healthcare's brand and market credibility
- Improve sales and marketing alignment
- Create scalable marketing systems and processes
- Increase marketing's contribution to pipeline and revenue
- Elevate the quality and consistency of RPM Healthcare's marketing presence
- Build a marketing function capable of supporting the company's next stage of growth
Recommended Jobs
Weight Lab Technician
Our Opening and Your Responsibilities As our Weight Lab Technician, you will test, calibrate, and repair all classes, types, and sizes of weights for confor…
Dispensing Audiologist / Licensed Hearing Instrument Specialist
Dispensing Audiologist / Licensed Hearing Instrument Specialist Status: Full-time Salary/Wage: $39.90/hr. - $41.90/hr. + Hourly Extra Check eligible after meeting paid hour requirements Bene…
Travel Registered Nurse LTC Job
Job Overview TLC Nursing Associates, Inc. is seeking an experienced Registered Nurse (RN) – Long-Term Care (LTC) for travel assignments . This role involves providing compassionate and skille…
Plumbing/HVAC Estimator
Plumbing/HVAC Estimator in the New Jersey Area We are a growing mechanical contractor in NJ currently hiring additional top-notch estimators with 5 or more years of plumbing/piping estimating exp…
Youth Soccer Travel Coach
Be the face and the front line of Super Soccer Stars in each class - interact with parents, teachers, directors, club board members and children daily. Assist/teach energetic and motivating t…
Sushi Prep/Line Cook
Job Description Job Description KURA SUSHI – Pioneers of the revolving sushi concept! Interview for our location in Freehold Come join the Kura Krew, a team that is passionate about food, cu…
Behavioral Health Technician (4)
Job Description Job Description Description: Who is Harmony Health Group Harmony Health Group was founded in 2015 with the mission of providing a safe, supportive, and therapeutic environment…
Senior AI Engineer
Tiger Analytics is seeking a highly skilled Senior AI Engineer to join our dynamic team. In this role, you will design, develop, and implement cutting-edge AI solutions that drive business value fo…
Medical Assistant
Job Description Job Description Description: Job Summary: We are seeking a dedicated and compassionate Medical Assistant to join our healthcare team. The ideal candidate will provide essentia…
Direct Support Professional (DSP) Part-time Jackson, NJ
Job Description Job Description Direct Support Professional (DSP) – Part-Time Location: Jackson, NJ Pay: $18.76 – $19.76 wknd/hr Shift Options: Friday & Saturday: 3:00 PM - 11:00PM…