Sr. Product Marketing Manager, Interopability

Job Description

Job Description

ELLKAY started out providing connectivity solutions to laboratories and within a few years, grew to also provide data management solutions to ambulatory organizations. ELLKAY is now a trusted data management partner in five healthcare segments. ELLKAY’s solutions continue to serve laboratories and ambulatory practices and have expanded to empower hospitals and health systems, healthcare IT vendors, ambulatory practices, health plans, and other healthcare organizations with cutting-edge technologies and solutions that drive their growth and interoperability strategies.

Today, ELLKAY remains true to our core values, building strong partner relationships and offering unparalleled service and support while providing innovative, scalable solutions to the challenges our customers face in today’s data-rich world.

ELLKAY's experience, customer-focused approach, and reputation for innovation, speed, and accuracy differentiate ELLKAY as a premier partner for your interoperability needs and data management strategy.

Job Description:

This role leads the product marketing strategy for the LK Opera family of products, ensuring clear market positioning, effective go-to-market execution, and adoption across five customer segments.

Essential Duties & Responsibilities:

• BASE (first 6–12 months): Drive success of our interface engine in the small hospital market, ensuring adoption, positioning, and measurable impact.

• GROWTH (year 1+): Lead the launch of our next-generation interface platform into the large hospital, payer, and lab markets.

• FUTURE (long-term): Drive the marketing and positioning of the platform’s expanded capabilities, ensuring strong differentiation, broad market adoption, and clear value across all five customer segments.

Key Activities

• Develop detailed market profiles and conduct positioning and financial analysis to inform strategy.

• Create and maintain sales enablement materials, including value documents, competitive intelligence, and messaging frameworks.

• Design and execute go-to-market strategies for interoperability products and launches.

• Collaborate cross-functionally with product, sales, and marketing teams to establish clear strategic objectives.

• Partner with product managers on gap closure plans and growth strategies to expand market opportunities.

Qualifications:

Expertise

• Product Marketing: Own messaging, positioning, and value propositions for complex healthcare technology solutions.

• Go-to-Market Strategy: Design and execute product launches, segmentation strategies, and demand generation campaigns.

• Market & Financial Analysis: Lead market opportunity sizing, customer segmentation, and financial modeling to inform strategic decisions.

Experience

• Healthcare Interoperability: Hands-on understanding of standards, workflows, and market dynamics across hospitals, payers, and labs.

• 10+ years in product marketing, product management, or strategic planning

• Sales Enablement: Create effective tools, value documents, and competitive battlecards that empower sales teams.

• Cross-Functional Leadership: Collaborate with product, sales, and marketing teams to align objectives and deliver results.

Exposure

• Healthcare Technology, SaaS, and Cloud Platforms: Familiarity with core technology models that underpin modern interoperability solutions.

• Artificial Intelligence in Healthcare: Awareness of emerging applications and their implications for product positioning and competitive dynamics.

How to Stand Out

• Previous product marketing or strategic planning experience within a health system, large physician practice, or health IT vendor.

• Demonstrated history of driving successful product positioning and delivering measurable financial results at scale across multiple markets or product lines.

• A well-formed perspective on the healthcare interoperability market, with clear opinions on where the industry is heading.

• Deep understanding of regulatory shifts and market drivers in the U.S. and other geographies, with the ability to translate them into marketing strategy.

• Skilled in applying strategic planning and positioning frameworks — including disruption theory and blue ocean strategy — to differentiate products in competitive markets.

• Standout candidates may hold advanced degrees such as an MPA, MHA, or MBA with a healthcare emphasis, reflecting both business and industry depth.

• Proven success leading disruption or replacement market programs.

Benefits:

ELLKAY offers a comprehensive and competitive benefit package that starts day one!

Including:

• Medical, Dental, and Vision benefits
• Employer-paid Life and LTD
• 401k w/ matching – once eligibility is met
• Work/life balance
• Paid Volunteer Program
• Flexible working hours
• Unlimited PTO
• Remote work options
• Employee Discounts
• Parental Leave

Our awesome culture includes:

• Working with talented, collaborative, and friendly people who love what they do
• Professional growth within
• Innovation environment
• On site in HQ Free daily lunches

Additional information

At ELLKAY, we are committed to operating as a hybrid workplace, offering employees flexibility in how they structure their time between in-office and remote work. We recognize the significance of fostering connections, collaboration, and creativity within our office culture and its positive impact on our business. Our philosophy of operating as a hybrid workplace underscores our dedication to enabling employees to tailor work-life balance to their individual preferences. For those who do not live within 40 miles of one of our offices, we are open to considering remote work for candidates whose skills and experience strongly align with the role. While we prioritize a hybrid work environment for most roles, we understand the importance of flexibility and are open to remote work for specific positions and specialized skill sets.

For more information on our company, visit

ELLKAY LLC is a Smoke-Free Workplace.

ELLKAY, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.