Category & Marketing Manager - Viennoiserie
- Analyze category performance (sales, profitability, market share) and monitor market trends
- Identify white space opportunities and guide portfolio strategy, including product selection and pricing
- Collaborate with sales and marketing teams to develop and implement category plans
- Support in-store merchandising and product presentation strategies
- Track KPIs and report key insights to leadership
- Create sales decks, POS materials, sell sheets, and launch kits
- Lead marketing efforts during customer meetings, trade shows, and product launches
- Tailor brand messaging for local customer segments and channels
- Ensure marketing and category strategies are fully aligned
- Partner closely with U.S.-based sales and cross-functional teams in Canada and the U.S
- Demonstrate initiative, energy, and the ability to work both independently and collaboratively
- Travel 30–40% of the time within the U.S. and to the Canadian HQ every 2–3 months
- 5+ years in marketing, trade marketing, or category management (food industry experience preferred)
- Bachelor’s degree in marketing, business, or related field
- Strong analytical and strategic thinking skills
- Excellent communication and interpersonal skills
- Proficiency in Microsoft Office
- Proven ability to manage multiple projects and deadlines
- Deep knowledge of bakery and viennoiserie categories and consumer trends
- Experience with marketing campaign development and sales tool creation
- Familiarity with syndicated data (Nielsen, IRI, SPINS)
- Graphic design skills (Adobe Creative Suite or Canva) a plus
- Bilingual in English and French is highly desirable
- Background in commerce, sales, or product management is an advantage
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