Sales Representative

Job Description

Job Description

* Remote with travel required

About Peek-A-Boo Toys

Peek-A-Boo Toys (PAB), a division Of BMI Merchandise, is a leading designer, distributor, and light manufacturer of plush toys for the carnival, theme park, family entertainment center (FEC), and street & shore markets . With over 28 years in business, we specialize in high-quality, on-trend plush products that cater to amusement and gaming venues across North America.

As part of our growth strategy, we are seeking a Sales Representative with industry expertise to expand our footprint and strengthen relationships within carnivals, theme parks, arcades, and street & shore vendors .

Job Summary

The Sales Representative will be responsible for driving revenue growth by developing new business opportunities and maintaining relationships with existing clients within the amusement and entertainment markets . This role requires an individual with deep knowledge of the end markets and a strong network in carnivals, amusement parks, arcades, and street vendors .

Key Responsibilities

• Business Development – Identify and secure new accounts across key target markets, including carnivals, FECs, theme parks, and street & shore vendors .
• Account Management – Maintain and grow relationships with existing clients, ensuring consistent product supply and customer satisfaction.
• Sales Strategy – Develop and execute territory-based sales plans to meet or exceed revenue targets.
• Industry Networking – Represent Peek-A-Boo Toys at trade shows, industry events, and conferences (e.g., Gibtown Trade Show).
• Market Research – Stay informed on trends, competitor activities, and customer needs to help shape the product roadmap.
• Collaboration – Work closely with the design and operations teams to ensure timely fulfillment and product innovation that meets market demands.
• Reporting & Forecasting – Provide regular sales reports, projections, and market feedback to leadership. CRM experience is necessary.

Qualifications

• Experience – Minimum 3-5 years of B2B sales experience in carnivals, theme parks, FECs, arcades, or amusement merchandise .
• Industry Knowledge – Strong understanding of plush toys, redemption games, or amusement prizes.
• Existing Network – Pre-established relationships within carnival operators, amusement park buyers, game operators, and street vendors .
• Sales Skills – Proven track record of hitting/exceeding sales targets , negotiating contracts, and closing deals.
• Travel Availability – Willingness to travel 50%+ to visit customers and attend industry events.
• Communication – Strong presentation, negotiation, and relationship-building skills.
• Self-Motivated – Ability to work independently while collaborating with internal teams.

Why Join Peek-A-Boo Toys?

• Industry Leader – Work with a well-established and respected brand in the plush toy market.
• Growth Opportunity – Join a company that is expanding its market share and product portfolio.
• Competitive Compensation – Base salary + uncapped commission potential .
• Dynamic Culture – Work in a fast-paced, entrepreneurial environment with an energetic and passionate team.