Full-Charge General Manager (Multi-Unit Boutique Fitness Centers)

Fit Franchise Brands
Manalapan, NJ

$70k to 80k Base Salary + Performance Bonuses
(Total Potential Compensation: $70,000–$95,000+)

Clear Path to Area Director, Regional Manager & National Manager

Company: Fit Franchise Brands
Employment Type: Full-Time
Reports To: CEO

About the Opportunity

Fit Franchise Brands is seeking a high-performance, Full-Charge General Manager to lead multiple boutique fitness centers within our organization. This is a multi-unit operational leadership role designed for someone who thrives in a fast-paced, service-driven environment where expectations are high, accountability is non-negotiable, and member experience is everything.

You will assume full operational ownership, including:

  • Leading and developing Center Managers and their teams

  • Driving sales, retention, and profitability across multiple boutique fitness centers

  • Implementing systems, standards, and accountability frameworks

  • Rebuilding culture and improving operational consistency

  • Laying the foundation for future multi-unit growth

This position offers a fast-track pathway to Area Director, Regional Manager, and National Manager roles as we continue to scale.

Mission of the Role

Your mission is to elevate performance across all assigned boutique fitness centers by driving:

  • Strong revenue growth

  • High member retention

  • Team accountability and consistent execution

  • Benchmark-level operational excellence

  • Clear alignment with brand standards

You will play a central role in shaping the member experience, staff performance, and operational outcomes.

Key Responsibilities

Leadership & Team Performance

  • Lead, coach, and hold accountable multiple Center Managers

  • Establish a culture of discipline, follow-through, and strong execution

  • Conduct regular in-center visits to observe member interactions, coaching quality, and sales processes

  • Implement management rhythms including daily huddles, KPI reviews, and weekly performance meetings

Sales & Member Growth

  • Own multi-unit sales performance and conversion metrics

  • Train teams on lead management, tours, trial conversions, and closing

  • Manage KPIs daily to ensure sales expectations are met or exceeded

  • Optimize member experience to drive long-term retention and referrals

Operations & Systems

  • Ensure consistent execution of the boutique fitness class experience

  • Implement checklists, SOPs, accountability systems, and workflow processes

  • Identify operational breakdowns and implement corrective actions quickly

  • Oversee scheduling, labor management, and cost control to meet profitability targets

People Development

  • Set clear performance expectations for managers and staff

  • Coach, develop, and evaluate team performance with transparency

  • Address underperformance decisively and professionally

  • Recruit, hire, and retain strong operational and member experience talent

Compensation

  • Base Salary: $70,000

  • Performance Bonuses: Based on sales, retention, operational KPIs, and profitability

  • Total Potential Compensation: $70,000–$95,000+ annually for top performers

Ideal Candidate Profile

We are looking for a high-capacity operator who understands the demands and energy of boutique fitness.

You Are:

  • Highly accountable with strong ownership of results

  • Skilled at diagnosing issues and implementing effective solutions

  • Confident having direct conversations and setting firm expectations

  • Energized by being in centers, coaching teams, and driving performance

  • Focused on delivering an exceptional member experience

Experience Requirements:

  • Multi-unit leadership preferred, or high-performing single-unit leadership ready for scale

  • 3–5+ years of experience in boutique fitness, fitness, retail, hospitality, or service-based industries

  • Documented track record of improving sales, retention, and team performance

Posted 2025-12-12

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