Senior Media Strategist

Job Description

Job Description

Senior Media Strategist

Who we are:

Marketsmith Inc. is a women-owned, full-service marketing agency with a proven history of launching products that build successful brands. Our mission is to deliver real business impact for our clients through the applied use of omnichannel campaigns, high-performance creative, and end-to-end measurement. We launch challenger brands into champions and grow champion brands into legends.

Our unique culture aligns experienced professionals with hungry innovators to create a diverse environment built to drive new discoveries, efficient operations, and effective executions. The team operates under the vision of a highly respected CEO and leadership team who inspire teamwork, innovation, and the ability to make a difference. In our work-from-anywhere environment, location is not a barrier of entry for any Marketsmith employee.  Marketsmith also stands for much more than just great marketing campaigns. The team values community over everything and is committed to establishing a more equitable future for underrepresented communities through educational workshops, knowledge sessions, employment opportunities, and philanthropic efforts.

What we offer:

Flexible Remote Work Setting: The Marketsmith Inc office is open for jobs that require that in-person support, but the team is predominantly working from home as we have fully transitioned to a work-from-anywhere in the United States model.

Marketsmith offers paid time off, Summer Fridays, and a robust benefits package that includes health, dental, accident, life, and critical care insurance; health and dependent flexible spending accounts; a 401(k). Marketsmith could be your new professional home

where your talents can truly shine!

We are proud to be an equal opportunity employer.

Who we need:

Overview:

We are looking for a Senior Media Strategist who is a versatile, omni-channel thinker with experience across media channels such as Search, Social, TV/Radio, and OOH. The ideal candidate thrives in client-facing environments, can ideate and optimize on the fly, and has a strong understanding of both brand marketing and performance-driven media.

Key Responsibilities:

• Serve as the day-to-day media campaign execution lead on assigned accounts, ensuring accurate setup, pacing, and performance across all channels.
• Develop and present comprehensive media plans including objectives, strategies, and tactics with clear rationale to meet client KPIs.
• Collaborate closely with the data analytics team to ensure media strategies are guided by client insights and performance data.
• Engage directly with clients, articulating how traditional and digital media work together to drive results.
• Partner with client success and media planning teams to write and present strategic media briefs.
• Prepare and oversee the execution of media budgets, authorizations, buy releases, schedules, and contracts.

• Monitor campaign performance across channels, identify optimizations, and provide regular budget recaps and performance updates.
• Supervise and mentor junior media buyers; oversee negotiation processes and ensure final buys adhere to guidelines.
• Maintain strong relationships with media reps and stay informed on market conditions and trends.
• Present campaign results and strategic insights to clients; attend client meetings as needed.
• Support new business pitches and special projects as assigned.
• Collaborate with the accounting team to reconcile variances and ensure timely vendor payments.
• Contribute to continuous improvement of media processes to enhance efficiency and effectiveness.

Qualifications:

• Minimum 5 years of media strategy and buying experience across multiple channels (Search, Social, TV/Radio, OOH, etc.)
• Strong understanding of both brand marketing and performance-driven media
• Proven ability to optimize cross-channel media based on performance data and client KPIs
• Highly articulate, quick-thinking, and comfortable ideating in real time with clients
• Experience working closely with analytics to interpret media data and guide strategy
• Excellent presentation, communication, and client relationship skills
• Detail-oriented with a commitment to quality and continuous improvement.