Coffee Service Route Sales Specialist
Shape the daily coffee experience for our customers
As a Coffee Service Route Sales Specialist at Farmer Brothers, you step into a customer-facing role that blends delivery, light equipment care, and consultative selling. You’ll provide route relief as needed, making sure every beverage station on your list is stocked, spotless, and performing to standard—while building loyal relationships along the way.
A day in the life
Start your morning at 7:00 am loading product and mapping the day’s stops. On the route, you replenish coffee, tea, and related items; rotate inventory; and perform at least one CQC (Cup Quality Check) each day to ensure top-notch taste. You keep equipment clean and in working order, make quick basic adjustments when needed, and flag anything major to your Area Sales Manager (ASM). Throughout the day, you spot opportunities to close distribution gaps, run seasonal and LTO promotions, apply pricing actions, and keep the beverage station set to standard—boosting Revenue per Stop. You also manage invoices, inventory, and collections for each account. If you see inefficiencies or customer concerns, you escalate them to the ASM right away. Wrap up by assisting with inventory cycle counts or warehouse tasks as assigned, and log any sales calls you made when time allowed using The Farmer Brothers Way to Sell.
Schedule & driving requirements
- Typical schedule: Monday–Friday, 7:00 am–4:00 pm; overtime as needed
- Valid driver’s license required
- Must be able to complete a successful DOT physical
What you’ll do
- Deliver, replenish, and rotate beverage station products for assigned routes.
- Keep equipment clean and operational; perform at least one daily CQC (Cup Quality Check).
- Escalate issues quickly to the ASM and ensure customer satisfaction.
- Service every customer on the day’s schedule as promised.
- Handle invoices, inventory control, and collections while on route.
- Grow Revenue per Stop by closing distribution voids, executing seasonal and LTO promotions, applying pricing actions, and maintaining beverage station standards.
- Report route-relief insights (inefficiencies, opportunities, dissatisfaction) to the ASM.
- Assist the ASM with inventory cycle counts, warehouse duties, and customer matters.
- Learn brewing equipment basics and make minor repairs/adjustments.
- Follow The Farmer Brothers Way to Sell to strengthen satisfaction and loyalty; make sales calls as time allows.
- Pitch in on warehouse operations, accounts receivable collections, and customer service activities as needed.
Qualifications
- High school diploma or equivalent required.
- Clean, strong driving record.
- Route delivery experience a plus; customer service background preferred.
- Previous foodservice industry experience desired.
Skills that set you up for success
- Mechanical aptitude with company hardware and software.
- Keen at assessing customer needs and using active listening.
- Committed to company goals; uses sound business judgment and strong decision-making.
- Proactive problem-spotter who identifies issues and opportunities quickly.
- Self-aware communicator who works well with customers, teammates, and management.
- Relationship-builder who develops cooperative customer partnerships.
- Independent and self-directed with minimal supervision.
- Entrepreneurial mindset—hunts for new opportunities to grow the business.
Compensation & benefits
We are committed to pay transparency and competitive, fair compensation. The base salary range for this role is established and may vary based on your experience and qualifications. Because cost of living differs by market, we apply location-based salary adjustments; team members in higher-cost areas may receive a geographic pay premium informed by market data and local economic factors. If applicable, your specific pay will be discussed during the hiring process based on your work location.
- Our comprehensive benefits package may include health insurance, retirement plans, and paid time off.
- Our PTO policy provides total leave that meets or exceeds state and local requirements where we operate.
- Questions about our compensation structure or location-based pay adjustments? Contact Farmer Brothers Human Resources.
Equal Opportunity
Equal Opportunity Employer / Veterans / Disabled
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