Associate Brand Communications Manager

Remote role

Job Description:

• Work Location: Remote
• Work Schedule: FT / 40 hrs week

Position Summary:

• This mission provides critical, dedicated coverage for the Associate Manager who owns BOOST’s upper-funnel paid media content strategy and owned-channel ecosystem, while also carrying two high-visibility 2027 workstreams already briefed to agency partners: the A REAL BOOST campaign evolution and BOOST’s cultural tentpole activations.
• Because this coverage spans the peak of the 2027 planning and creative-development cycle, the role requires continuous, dedicated support not ad-hoc redistribution to keep national campaigns, content, and cultural moments moving on time and on strategy.

Key Responsibilities:
Paid Media Content Strategy (National / Upper Funnel):

• Own end-to-end content strategy and development for BOOST’s national paid media across TV/ADTV, paid social, paid digital and search, managing briefs, creative development, MLR routing, and OTIF asset trafficking.
• Serve as brand lead on always-on paid social programs, developing awareness and consideration assets across Meta and other platforms (i.e., Reddit, WebMD, Patient Point, etc.).

Owned Channels & Content Strategy:

• Lead the CRM and owned-channel content strategy, including website (blog/recipe), organic social, DTC promotions, email, and loyalty program, plus the “Which BOOST Is Right For You?” consumer-education initiative.
• Oversee content reviews and MLR routing for all DTC content, including email, website banners, landing pages, website updates, recipe content, and blog articles.
• Own monthly content-calendar planning, tentpole briefs/playbooks, and cross-functional owned-channel execution (weekly campaign execution calls, monthly content planning).
• Own paid media content strategy, including asset briefing & development, MLR routing & approvals, and trafficking, including influencer content trafficking to OpenMind for paid amplification.

2027 Campaign Evolution (A REAL BOOST) — dedicated support required:

• Support the expansion and creative refresh of the A REAL BOOST platform for 2027, evolving storytelling from recovery toward recovery + proactive wellness / healthy longevity, in partnership with Haymaker.
• Contribute to campaign briefing, concept reviews, asset development, and MLR routings timed to the Q2 ’27 campaign debut.

2027 Cultural Tentpoles — dedicated support required:

• Support development and activation of BOOST’s cultural tentpole platform (“Life’s 3rd Act”), spanning moments such as Lifelong Learning, Community in Motion, and Active Grandparenting.
• Help translate cultural territories into always-on and moment-based content and partnership opportunities across owned, paid, and influencer channels (in partnership with the Earned Attention team).

Influencer & Content Creator Strategy:

• Serve as the key Comms contact for our Influencer team who is managing the always-on influencer/creator program (day-to-day agency relationship, annual brief, creator selection, content reviews, budget, and sampling.

Agency & Cross-Functional Management:

• Act as brand point of contact for key agencies (OpenMind, Whalar/IZEA, Haymaker, Publicis Collective) and partner across Brand Management, Medical Affairs, Creative Services, DTC, Community & Culture, and PR.

Additional Flex Coverage (Given Concurrent Team Gaps):

• Given anticipated concurrent gaps across organic social, creative strategy support, and influencer during this period, this role may need to flex to work on stretch projects across the total Lifestyle Nutrition portfolio.

What Will Make You Successful:

• 3+ years in brand marketing / communications, ideally in CPG, health, or nutrition
• Proven experience managing integrated paid + owned content across the funnel (TV, paid social, search, CRM, DTC, website)
• Strong agency and cross-functional management skills, comfortable owning MLR-routed deliverables and OTIF trafficking
• Ability to translate brand strategy and cultural insight into on-brand creative and content.
• Highly organized, agile under tight timelines, and a clear collaborator, aligned to the Client Ways of Winning (Speed, Agility, Collaboration, Courage)
• 2027 is a pivotal acceleration year for BOOST, scaling the brand into a Healthy Longevity growth platform through campaign evolution, cultural relevance, and portfolio navigation.
• These workstreams sit at the center of that plan, so dedicated coverage is essential to protect momentum on national content, owned channels, and the 2027 campaign and cultural tentpole commitments already made to agency partners.

About us:
At our organization, we take our mission and values to heart! We are on a mission to offer more and better jobs all over the world! Our goal is to care for you while you care for our clients and get you paid the highest pay possible. All our associates working with us are expected to embrace our RACE values: R - Results Matter, A- Approachable, C - Care, and E - Emergency i.e. work with a sense of urgency.

For more relevant job opportunities please visit our website: Denken Solutions Careers