CRM Manager Sportsbook US market

Our client is a digital services provider operating within the iGaming field. Their CRM team is at the core of their growth, driving retention, engagement, and long-term success. As they continue to grow, they are looking for a CRM Manager (Sportsbook) for the US market.

This role is perfect for a CRM professional with experience managing market-specific campaigns who wants to take their expertise to the next level. As an US CRM Manager, your primary focus will be creating and delivering tailored CRM initiatives for US players, leveraging your insight into customer preferences and the regulatory landscape to maximize satisfaction and engagement. You will work across both casino and sportsbook products, ensuring a seamless and engaging player experience.

Responsibilities :

• Develop and execute targeted CRM campaigns to boost retention, reactivation, and player lifetime value in the US market across both casino and sportsbook.
• Plan and manage lifecycle, promotional, and engagement campaigns tailored to sportsbook players.
• Ensure all campaigns comply with US regulatory requirements, maintaining best practices in responsible gaming.
• Analyze customer behavior and campaign performance to optimize future strategies for sportsbook audiences.
• Use leading CRM tools to manage personalization, segmentation, and automation of campaigns, ensuring effective engagement.
• Collaborate with data teams to ensure data-driven decision-making and actionable insights tailored to casino and sportsbook player behavior.
• Work closely with product and marketing teams to ensure a seamless player journey and consistent messaging across sportsbook.
• Monitor regional trends, player feedback, and competitor activity in both sportsbook to adapt and improve campaigns.

Requirements :

• Experience working with the US gaming market and familiarity with licensing requirements.
• 2+ years of experience in a CRM role, preferably within the gambling or online gaming industry.
• Hands-on experience with CRM systems like Optimove, Symplify, Salesforce Marketing Cloud, or similar platforms.
• A solid understanding of customer segmentation, campaign performance analysis, and retention strategies.
• Experience working with sportsbook products.
• Strong organizational skills and the ability to multitask in a fast-paced environment.
• A proactive and collaborative attitude, with an eagerness to learn and grow within the role.