US Lysol Insights & Analytics Associate Manager (Parsippany, NJ, US, 07054)
US Lysol Insights & Analytics Associate Manager (Parsippany, NJ, US, 07054)
We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Marketing Excellence
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
About the role
Exciting opportunity to join the North America Reckitt Core Insights & Analytics (I&A) team working on one of the lead multi category brands in our portfolio – Lysol. This role will work with key leaders in U.S. Marketing, Sales and R&D to ensure the voice of the consumer is an integral part of delivering the business results and executional excellence.
Our vision as an I&A team is to ensure the consumer is at the heart of everything we do, and that I&A is a strategic, commercial partner to the business. By transforming data into intelligence and insights, you will expand the way people think about the business and pro-actively impact decisions.
Working with and influencing key leaders in U.S. Marketing and Sales will be critical to embed learning and drive decision making.
This role is responsible for uncovering insights and embedding knowledge that drives competitive advantage for the Lysol x-category portfolio. In this role, you are expected to act as a consulting partner to the Marketing and trade teams. This involves uncovering business challenges, developing a learning agenda, implementing research studies, interpreting results and building insights, and driving the learning to in-market action for US brand strategy, innovation, communication and activation. You will be expected to be a co-owner of the business, with an independent, fact-based, consumer-centric voice.
Your responsibilities
- Be the expert on the U.S consumer and champion consumer-centric decision making across the business.
- Champion and user of new and innovative ways of understanding the consumer including AI based research techniques.
- Provide high quality support to business partners by guiding interpretation of market research results, identifying patterns across studies, uncovering insights and growth opportunities for the business, and strongly contributing to practical action plans following research.
- Be involved in business planning & execution, including innovation, communications, 4P execution. You will be an integral member of the business team, expected to contribute to strategic planning by bringing a consumer lens to the identification of brand-building activities that will drive penetration.
- Have a clear understanding of business objectives in order to develop, manage, and execute research plans to best meet them and the overall strategy of the brand and market. Includes planning and management of the research budget, in partnership with Senior Manager I&A and Marketing partners.
- Track and understand consumer and category trends to enable brands to stay ahead, drive brand plans and actions across the marketing funnel.
The experience we're looking for
- Strong consumer insight background and passion
- Minimum 3 years’ experience with both qualitative and quantitative research methodologies, preferably from both a design and implementation point of view
- Experimentation with new and innovative AI based research techniques
- Proven ability to leverage data to drive insight and business results
- Strong communication skills and ability to tell a story with data that influences management-level stakeholders
- Understand and use Nielsen retail data and familiarity with panel data
- Proven track record as a top performer within a multi-cultural environment
- Proven leadership skills include initiative, persistence, creativity, bias towards action, and success even in the face of ambiguity and complexity This role is not currently sponsoring visas or considering international movement at this time.
The skills for success
Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Product sustainability, NEW Product Development, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial accumen, Collaboration, FMCG/Consumer Health Experience.
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
US salary ranges
USD $110,000.00 - $164,000.00
US pay transparency
The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law. In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year.Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, and life and disability insurance; paid time off for vacation, sick and Company recognized holidays; a 401(k) plan; 16-week paid parental leave or 26 weeks for the birthing parent; adoption and fertility support; tuition reimbursement; discounts; and much more. Our compensation and benefits packages aim to give our talent the reward, protection, and peace of mind they deserve.If reasonable accommodation is needed to complete your application, please contact [email protected]. Reckitt is committed to the full inclusion of all qualified individuals.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
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