Executive Director, CRM Adoption & Enablement

Job Description Summary

This position will be located at the East Hanover NJ site and will not have the ability to be located remotely.

Reporting into the VP Head of CRM Product Management and Strategy the Executive Director CRM Adoption & Enablement is responsible for developing and implementing change strategies and plans to maximize employee adoption of CRM solutions and drive program communications through a robust change network. This role is pivotal in embedding best practices throughout the transformation training and enabling leaders and ensuring alignment on strategic goals across the organization. The ED CRM Adoption & Enablement partners with US commercial and IT business units to drive change and enablement strategies centralizes communications and maintains a sense of urgency to advance the CRM agenda. This role leads a team of Change & Enablement analysts and collaborates across all relevant stakeholders to ensure successful adoption and cultural alignment.

Job Description

Key Responsibilities:

• Shape and execute the US CRM adoption and enablement strategy to maximize employee adoption and sustained engagement with CRM solutions ensuring alignment with Novartis transformation vision and business objectives.

• Lead the design and delivery of a robust change network embedding best practices and driving a culture of continuous improvement innovation and accountability across all levels of the organization.

• Develop and implement comprehensive communication plans that articulate the transformation vision key initiatives and expected impacts ensuring clarity transparency and buy-in from all stakeholders.

• Coach empower and enable leaders and managers to champion CRM adoption foster cross-functional collaboration and drive alignment on strategic goals.

• Partner with business units and functional leaders to tailor adoption and enablement strategies address unique challenges and accelerate adoption across diverse teams and geographies.

• Build develop and inspire a high-performing Adoption & Enablement team setting clear objectives providing ongoing feedback and investing in professional growth to scale impact.

• Establish and monitor key performance indicators for change management adoption and stakeholder satisfaction using data-driven insights to refine strategies and report progress to executive leadership.

• Identify and proactively address risks barriers and resistance to adoption leveraging proven methodologies and stakeholder engagement techniques to ensure successful transformation outcomes.

• Collaborate with IT product and functional/business teams to synchronize communications training and enablement activities ensuring seamless dissemination of transformation information and resources.

• Champion a sense of urgency and accountability driving momentum and maintaining focus on critical milestones to advance the CRM transformation agenda.

Essential Requirements:

Education (minimum/desirable):

Bachelors degree in related field is required; Master of Science and/or MBA preferred

Experience:

Novartis seeks an accomplished product strategy leader with experience and demonstrated success transforming CRM within commercial operations. Strong management partnership and intellectual maturity are needed. A comprehensive understanding of best practices in CRM and AI applications for pharmaceutical sales and marketing and the dynamics of the global healthcare environment is crucial.

Additional qualifications are as follows:

10 years of experience in change management organizational design technology transformation or leadership roles preferably in the pharmaceutical healthcare or CRM sectors

Deep understanding of the CRM landscape (Sales Marketing and Service) including Salesforce Veeva and the major and evolving players in the ecosystem

Deep understanding of the pharmaceutical industry including regulatory requirements market dynamics and emerging AI technologies

Demonstrated success leading change management and enablement initiatives within large-scale transformation programs preferably in pharmaceutical healthcare or CRM environments.

Proven ability to drive employee adoption of technology solutions and foster cultural alignment across diverse teams.

Strong background in developing and executing communication strategies for complex enterprise-wide projects.

Experience building and leading high-performing teams focused on change and enablement.

Deep understanding of CRM platforms organizational dynamics and best practices for driving adoption and engagement.

The pay range for this position at commencement of employment is expected to be between: $196400.00 and $361400.00/year; however while salary ranges are effective from 1/1/25 through 12/31/25 fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further final pay determinations will depend on various factors including but not limited to geographical location experience level knowledge skills and abilities. The total compensation package for this position may also include other elements including a sign-on bonus restricted stock units and discretionary awards in addition to a full range of medical financial and/or other benefits (including 401(k) eligibility and various paid time off benefits such as vacation sick time and parental leave) dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired employee will be in an at-will position and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time including for reasons related to individual performance Company or individual department/team performance and market factors.

EEO Statement:

The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment hiring training promotion or other employment practices for reasons of race color religion sex national origin age sexual orientation gender identity or expression marital or veteran status disability or any other legally protected status.

Accessibility and reasonable accommodations

The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application process or to perform the essential functions of a position please send an e-mail to or call 1 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Salary Range

$194600.00 - $361400.00

Skills Desired

Agility Brand Awareness Brand Engagement Channel Management Channel Marketing Cross-Functional Collaboration Customer Experience Management Go-To-Market Strategy Influencing Skills Inspirational Leadership Marketing Marketing Communications People Management Stakeholder Engagement Stakeholder Management Strategic Partnerships

Required Experience:

Director