Director of HCP Marketing, Atrial Fibrillation Lead, US Cardiovascular
Bristol Myers Squibb
Princeton, NJ
Working with Us
Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us . Summary: A strong marketer and capable leader with a proven track record of shaping and driving insights-based brand strategy to lead Healthcare Professional (HCP) Marketing for the treatment of atrial fibrillation (AF). It is an oral selective factor XIa inhibitor that is a leading asset within the BMS Cardiovascular portfolio, and this position will play a central role in bringing to the US market. The Director of HCP Marketing will drive in-line marketing and promotional strategy for the planned AF indication, leading key commercial launch initiatives from concept development through execution. This individual will collaborate with cross-functional leaders across Global, Sales, Training, Medical, Market Access, Business Insights & Technology (BI&T) and Patient Access Support Services (PASS) to achieve results and will also play a critical role in providing strong leadership for AF dedicated team members.
We are looking for a dynamic, performance-driven leader with a challenger mindset, who cultivates a team-based, collaborative environment that promotes marketing discipline, innovation and appropriate risk taking. Responsibilities:
With a single vision as inspiring as Transforming patients' lives through science™ , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues. On-site Protocol BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role: Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function. BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to [email protected] . Visit careers.bms.com/ eeo -accessibility to access our complete Equal Employment Opportunity statement. BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters. BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area. If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us . Summary: A strong marketer and capable leader with a proven track record of shaping and driving insights-based brand strategy to lead Healthcare Professional (HCP) Marketing for the treatment of atrial fibrillation (AF). It is an oral selective factor XIa inhibitor that is a leading asset within the BMS Cardiovascular portfolio, and this position will play a central role in bringing to the US market. The Director of HCP Marketing will drive in-line marketing and promotional strategy for the planned AF indication, leading key commercial launch initiatives from concept development through execution. This individual will collaborate with cross-functional leaders across Global, Sales, Training, Medical, Market Access, Business Insights & Technology (BI&T) and Patient Access Support Services (PASS) to achieve results and will also play a critical role in providing strong leadership for AF dedicated team members.
We are looking for a dynamic, performance-driven leader with a challenger mindset, who cultivates a team-based, collaborative environment that promotes marketing discipline, innovation and appropriate risk taking. Responsibilities:
- Lead and deliver the HCP strategy that prepares the brand for a successful US launch.
- Effectively analyze customer and marketplace insights to assess and prioritize key AF-focused business opportunities.
- Contribute to the creation of a high performing marketing team for launch by attracting top talent.
- Partner with Medical Affairs and MLR Advisors to develop AF launch messaging and promotional pieces.
- In collaboration with Market Access organization, develop and implement comprehensive AF access strategy that it is aligned to and supports the overarching US launch plan.
- Lead brand efforts to capitalize on strategic customer engagement initiatives through the BMS dynamic engagement platform (CE3/Sophia).
- Partner with BI&A and Omnichannel Strategy partners to optimize AF Marketing Mix & Channel Selection.
- Collaborate with the Consumer marketing team to drive a consistent brand identity and presence.
- Establish a positive, collaborative partnership with sales colleagues to ensure effective execution of brand strategy within the marketplace.
- Partner with HCP AOR, providing clear expectations, guidance and feedback to agency, ensuring rigor in marketing excellence.
- BS/BA degree required.
- Minimum of 8 years of pharmaceutical experience with a minimum of 5 years of marketing experience.
- Previous HCP marketing experience with demonstrated expertise in insight mining, message development and marketing analytics; implementing
- opportunities within brand strategy and driving through execution.
- Understanding of the cardiovascular marketplace and experience working on a launch brand is recommended but not required.
- Demonstrated ability to plan, implement and connect interrelated activities across the matrix to deliver impactful results.
- The ability to formulate a winning launch strategy and engage necessary stakeholders to develop a comprehensive plan of action will be critical.
- Previous people leadership experience, with a track record of success in
developing talent and building winning teams. - Strong ability to effectively drive performance within a matrix organization and/or Alliance/JV, with exceptional organizational, interpersonal communication skills and executive presence.
With a single vision as inspiring as Transforming patients' lives through science™ , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues. On-site Protocol BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role: Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function. BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to [email protected] . Visit careers.bms.com/ eeo -accessibility to access our complete Equal Employment Opportunity statement. BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters. BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area. If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
Posted 2025-09-20
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