Global Marketing Communications Specialist (BASF-Chemetall)

Come create chemistry with us!

BASF/Chemetall , is the Surface Treatment global business unit of BASF’s Coatings division, operating under the Chemetall brand, and a leading supplier of applied surface treatments worldwide. At BASF/Chemetall , we develop and manufacture tailor-made technology and system solutions for applied surface technology. Our products protect metals from corrosion, facilitate forming and treatment, prepare parts optimally for the painting process and ensure excellent coating adhesion. Our technologies and products are used in a variety of industries and end markets such as automotive, aerospace, aluminum finishing and metal forming.

The chemical treatment of metal surfaces is BASF/Chemetall core competence. The focus of our worldwide activities is on the development and implementation of customized technology and system solutions for surface treatment.

The Global Marketing Communications Specialist will develop and implement marketing communication strategies and campaigns across international markets for ECT-Chemetall. This role requires adapting global strategies to support marketing communication goals. managing content creation and collaborating with regional marketing communications teams to ensure consistent brand messaging and effective execution.

As a Global Marketing Communications Specialist (ECT-Chemetall), you create chemistry by...

• Support the Head of Global Segments in developing global messages and concepts for Global Segments.
• Create templates for global marketing communications materials and develop frameworks for regional use.
• Develop strategic marketing communication content for Marketing and Sales Organization.
• Create content for digital channels; responsible for updating content on website and content on Chemetall digital channels.
• Developing and executing integrated global marketing communications programs, adapting global strategies for global, regional and local markets.
• Build and manage content across various formats (digital assets, sales tools, marketing, etc.) ensuring it's culturally relevant and accurate.
• Partnering with global and regional marketing teams, internal creative teams, and external agencies to align strategies and execute campaigns.
• Ensure brand management consistency on all marcom collateral aligns with brand guidelines.
• Track campaign performance, gathering insights, and optimizing strategies for improved engagement and effectiveness.
• Event management, support the planning and execution of global events, conferences, tradeshows, and meetings, including logistics, budget management, and vendor coordination.

If you have...

• Marketing and Communication Skills: excellent written and verbal communication, strong storytelling abilities, and experience with various marketing channels (digital, social, content, etc.).
• Project Management: proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
• Strategic Thinking: a bility to develop and implement marketing strategies that align with business objectives.
• Cultural Sensitivity: u nderstanding and adapting communication to different cultural contexts.
• Technical Proficiency: e xperience with marketing automation tools, proficient with MS Suite, Adobe Creative Suite, Canva, and other relevant technologies.
• Analytical Skills: ability to track campaign performance, analyze data, and identify areas for improvement.

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• Minimum of 5 years’ experience in Marketing Communications for B2B.
• Proven success in developing and executing international campaigns.
• Experience with Salesforce Marketing cloud preferred
• Proficient with MS Suite, Adobe Creative Suite, and Canva are required.
• Prior experience with graphic design is preferred.
• Creativity and collaboration skills are required.
• Strong presentation skills, excellent verbal and writing skills in English are required.
• Hybrid Work Schedule, 3 days onsite and 2 days remote.
• Travel for this position is 10%.

Create your own chemistry with you@BASF

A t BASF, you will have the chance to do meaningful work towards building a more sustainable future. In addition to competitive compensation and benefits, BASF provides you with access to a wide range of elements to help you be your best. It’s what we call you@BASF . We are committed to providing benefits, programs, and opportunities that support our employees’ overall well-being, personal growth, and a safe, collaborative, and inclusive work environment.

Just some of the many benefits we offer include:

• Flexible work arrangements whenever possible
• Highly competitive retirement savings plan with company match and investment options
• Well-being programs that include comprehensive mental health support for you and your household family members
• Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more)
• Back-up child and elder care with discount programs for families of all ages and stages
• Mentoring and career development opportunities that allow you to share, learn, and thrive
• Matching gifts program that allows you to deepen the impact of your contributions to qualified charities.
• Employee crisis support for when the unexpected happens
• Access to our BASF wine cellar, employee discounts, and much more!

About us

As one of the largest chemical companies in North America we have been finding solutions for your everyday needs and addressing the most complex economic, environmental, and sustainability challenges for more than 150 years!

At BASF we empower our employees with the tools, guidance and opportunities they need to advance and succeed in work and life. Giving you the support you need to be your best and fulfill your personal ambitions is what helps us create chemistry. After all, our success is linked to yours. Whatever path you envision, BASF is a great place to build a rewarding, successful career.

Belong to Something Bigger. #belongatBASF

Privacy statement

BASF takes security & data privacy very seriously. We will never request financial information of any kind via email, private text message or direct message on any social medial platform or job board. Furthermore, we will never send a candidate a check for equipment or request any type of payment during the job application process. If you have experienced any of the above, please contact [email protected] to report fraud.

Pay transparency

BASF is committed to pay transparency practices. The competitive Pay Range for this role is $95,000 - $115,000. Actual pay will be determined based on education, certifications, experience, and other job-related factors permitted by law.

Equal employment opportunities

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law.

Applicants must be currently authorized to work in the United States on a full-time basis.