Manager, Brand and Stakeholder Communications

Job Description

Job Description

Position is remote requiring travel to Pennsauken, NJ Global Support Center

POSITION SUMMARY:

The Manager, Brand and Stakeholder Communications oversees the planning, development, and execution of brand-led storytelling and enterprise-wide communications that support BAYADA Home Health Care's strategic objectives and mission. With minimal supervision, this individual ensures that internal and external messaging is timely, engaging, and aligned with our values and business goals, while driving operational excellence across brand content and communication workflows. This hybrid role requires both strategic thinking and hands-on execution, working closely with cross-functional teams in Creative, Marketing, HR, Video, and Operations to deliver emotionally resonant stories and high-impact communications that reach employees, clients, caregivers, referral partners, and donors.

MINIMUM QUALIFICATIONS:

• Exemplifies characteristics of The BAYADA Way: compassion, excellence and reliability.
• Four (4) year college degree. Preferably in communications, marketing, journalism, public relations, or a related field.
• Minimum five (5) years of experience in internal communications, brand storytelling, content operations, or campaign execution.
• Demonstrated ability to lead communications strategies in complex, multi-location organizations.
• Experience managing multi-channel campaigns, including digital, video, email, and social media.
• Strong project management skills and experience coordinating cross-functional teams, creative vendors, and production schedules.
• Proven experience introducing and leveraging AI, automation, or segmentation tools to enhance communication effectiveness.
• Demonstrated writing, editing, and storytelling excellence across multiple audience types.
• Strong interpersonal and collaboration skills, with the ability to influence stakeholders at all levels.
• Familiarity with platforms such as Airtable, Asana, Workday, Reward Gateway, myEmma, or equivalent tools.
• Outstanding organizational and time management skills with the ability to manage multiple priorities and deadlines.
• Commitment to brand consistency, clarity, and client-centered messaging.
• Ability to read, write and effectively communicate in English.

PRIMARY RESPONSIBILITIES:

• Demonstrate and communicate the core values of BAYADA and The BAYADA Way.
• Develop working knowledge of BAYADA's mission, services, people, organization, policies and procedures.
• Lead the planning and execution of enterprise communications across multiple channels and platforms.
• Own the strategy and delivery of internal publications, campaigns, and enterprise announcements
• Manage the development and execution of brand-led stories from concept through launch, including timelines, shoot logistics, and stakeholder coordination.
• Maintain and update the Airtable content calendar to ensure alignment across internal, external, and brand initiatives.
• Support key enterprise campaigns such as open enrollment, annual education, and other priority messaging efforts.
• Partner with creative, digital, and video teams to develop and distribute content that reflects BAYADA's values and voice.
• Coordinate with practices and service offices to identify clients/caregivers for brand storytelling and manage consent and filming logistics.
• Provide strategic messaging guidance to senior leaders, support offices, and operations partners.
• Identify and implement improvements to communication tools, workflows, and content lifecycles to improve scale and efficiency.
• Ensure all assets are distributed via the appropriate platforms (e.g., BAM, toolkits), with clear access and usage guidance.
• Leverage data and analytics to track the effectiveness of communication efforts and adjust strategies accordingly.
• Oversee relationships with vendors and offshore support partners for communications-related services.
• Train and support colleagues and leaders in strengthening communication effectiveness across the organization.
• Demonstrate solid performance or exceed performance standards in key job dimensions/attributes as defined on the Performance Appraisal for Office Staff.
• Perform related duties, or as required or requested by supervisor.

OTHER RESPONSIBILITIES:

• Complete special projects or other assignments as requested.
• Demonstrates professional work behaviors such as professionalism and confidentiality.
• Seek learning opportunities around programs that affect professional and/or personal growth

WHY CHOOSE BAYADA?

• • Base Pay: $70,000-$72,000/year depending on qualifications plus opportunity for bonus
  • BAYADA offers a comprehensive benefits plan that includes the following: Paid holidays, vacation and sick leave, vision, dental and medical health plans, employer paid life insurance, 401k with company match, direct deposit and employee assistance program
  • To learn more about BAYADA Benefits, click here.

As an accredited, regulated, certified, and licensed home health care provider, BAYADA complies with all state/local mandates.

BAYADA is celebrating 50 years of compassion, excellence, and reliability. Learn more about our 50th anniversary celebration and how you can join in here.

BAYADA Home Health Care, Inc., and its associated entities and joint venture partners, are Equal Opportunity Employers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, age, disability, pregnancy or maternity, sexual orientation, gender identity, citizenship status, military status, or any other similarly protected status in accordance with federal, state and local laws. Hence, we strongly encourage applications from people with these identities or who are members of other marginalized communities.