Social Media Manager

Job Description

Job Description

Description:

Madison Resorts is a rising hospitality company that is full of growth and energy! Madison Resorts is known for a portfolio of luxurious beach front resorts at the Jersey shore. Madison Resorts currently consists of two Southern New Jersey properties in Cape May County which are Montreal Beach Resort and Madison Resort Wildwood Crest and the ever so beautiful Whispering Oaks in Norwalk, CT. With more properties on the horizon, we are excited for our growth and to watch our team grow along with us. Come join an amazing team with a fun culture while working in a beautiful environment!

Perks for being a team member:

• Benefits for Full-time team members
• 401k for Full-time team members
• Paid Time Off for full-time team members
• Discounted merchandise and dining
• Fun work culture

Summary:

Our Social Media Manager is responsible for the creation and execution of our company’s social media presence, ensuring all digital materials meet our brand standards. This role is hands-on, and in person at our various locations. Our Social Media Manager will be responsible for social content at multiple properties within our brand.

Responsibilities:

• Know, understand, and adhere to company established policies and procedures.
• Ensures guest interactions are always positive. Smiles with every guest.
• Handles sensitive information in a confidential manner.
• Balances service satisfaction objectives with financial and business objectives.
• Ability to lead, interact, and communicate with a wide variety of people.
• Develops and executes the company’s social media marketing strategies to expand customer base and maximize existing guest potential to obtain market share.
• Works with other departments to develop successful social media strategies and campaigns that attract new guests and keep current guests and clients.
• Builds relationships with influencers, journalists, and media outlets.
• Creates content calendars for multiple properties that result in industry leading posts, reels and stories.
• Schedules, coordinates and executes content shoots
• Ensures the social media posts adhere to brand standards
• Creates a consistent posting schedule that includes engaging text, image, and/or video content.
• Edits all photos and videos to match brand standards.
• Design posts to sustain readers’ curiosity and create buzz around the company’s products and services.
• Develop an optimal posting schedule, considering web traffic and customer engagement metrics.
• Assist in the development and implementation of the company’s brand strategy.
• Attends property and community events to capture content and live feeds.
• Engages with local businesses and partners with local businesses to create hotel stay packages.
• Obtain knowledge of property events and offerings to manage and answer all messages, inquiries, comments, and tags.
• Assist with the creation of property event flyers and on property signage that meet brand standards.
• Attend property events to provide support in setup, cleanup, run of show, etc.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Engage followers and guests to increase brand loyalty and the submission of guest-shared content.
• Assists the team in the creation of events on social media (Ticket links, Facebook events, basic flyer creation, event descriptions, etc.)
• Manage basic digital analytics across all social platforms working with the VP of Marketing to meet analytics goals. Provides detailed monthly reporting analytical data including engagement, reach and potential profitability.
• Monitor marketing industry news and submit reports on emerging trends to VP of Marketing every quarter.
• Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generations.
• Organizes photo and video content in file storage by month and year.
• Travels when needed.
• Performs other related duties as assigned.

• Minimum of 3 years of social media management experience required
• Bachelor's degree in communications, marketing, business, or related field preferred.
• Passion for creating social media content
• Attention-to-detail and strong command of grammar and spelling.
• Must be able to work on holidays and weekends.
• Knowledge of analytics and social media trends and a desire to continuously acquire further knowledge.
• Knowledge of meta for scheduling posts
• Basic understanding of social ad management
• Design experience is a plus (Canva or Adobe Suite)??
• Excellent interpersonal and communication skills
• Commitment to delivering a high level of guest service.
• Ability to work under pressure.
• Flexibility to respond to a variety of work situations.

Disclaimer

“This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job.? While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed when circumstances change (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).”

Madison Resorts Shared Services is an Equal Opportunity Employer. In Compliance with the American with Disabilities Act, Madison Resorts may provide reasonable accommodations to qualified individuals and encourage both prospective and current employees to discuss potential accommodations with the employer.