Content Strategy Manager
- You define how content works as a system—not as isolated assets. You establish messaging frameworks, content hierarchies, and role-of-content definitions across the funnel, ensuring every asset has a clear job to do.
- Own full-funnel content strategy across awareness, consideration, conversion, and loyalty
- Define content architectures that connect objectives, audiences, messages, formats, and platforms
- Ensure content strategy is integrated into media, audience, and influencer planning from the outset
- Act as the strategic authority on what content we need, why, and how it should work
- You ensure content decisions are grounded in learning, not opinion. You set the creative learning agenda and ensure insights meaningfully shape future strategy, briefs, and deployment decisions.
- Establish and oversee creative learning agendas and testing roadmaps
- Translate performance insights into strategic guidance for brands and agency partners
- Govern creative rotation, scaling, and deprecation strategies in partnership with Media and Analytics
- Champion a culture of test, learn, and iterate across brands
- You lead and develop a high-impact content pod, ensuring clear roles, strong collaboration, and high standards of output.
- Lead and coach the E2E Content Development Planner, Content Insights Specialist, and Content Adaptation Specialist
- Set clear priorities, success measures, and ways of working across the content lifecycle
- Ensure seamless handoffs between strategy, insights, adaptation, and deployment
- Elevate content craft, rigor, and strategic thinking across the team
- You serve as the primary content strategy partner to Brand, Media, Influencer, and Agency teams—bringing clarity, alignment, and decisiveness.
- Partner with Media Planning and Activation to align content strategy with investment and platform needs
- Collaborate with Influencer leads to ensure creator content ladders into broader content systems
- Influence brand teams with clear, confident recommendations grounded in insight and performance
- Act as the escalation point for content trade-offs, prioritization, and strategic decisions
- You modernize how content is built and managed, ensuring the content system is future-ready.
- Define standards for modularity, metadata, and asset design to support AI-enabled workflows
- Partner on pilots that leverage AI for creative development, adaptation, and learning
- Ensure content libraries, frameworks, and processes are structured for scale and automation
- Continuously improve speed-to-market, efficiency, and creative throughput
- Bachelor's degree (Marketing or similar preferred)
- 7–10+ years of experience in content strategy, creative strategy, media strategy, or performance marketing
- Proven experience leading teams and operating at a system and capability level, not just execution
- Strong understanding of full-funnel media, platform-native content, and performance optimization
- Demonstrated ability to translate data and insights into clear creative and strategic direction
- Experience working cross-functionally with Media, Analytics, Influencer, and Agency partners
- Comfort operating in ambiguity, setting structure, and driving alignment across complex ecosystems
- Familiarity with AI-enabled content workflows, modular creative systems, and modern marketing tech a strong plus
- Exceptional communication, storytelling, and stakeholder influence skills
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