Digital Media Manager + Social (Parsippany, NJ, US, 07054)

Digital Media Manager + Social (Parsippany, NJ, US, 07054)

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Marketing​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

The Digital Media Manager Social plays a pivotal role in leading Reckitt’s category media activations, with a strategic focus on delivering impactful digital campaigns. This role involves providing critical support to the internal CE team and global teams, ensuring alignment with Reckitt’s overarching media objectives. You will be responsible for translating audience insights from our Connexions process, defining the role of digital platforms, planning & developing success models around key performance indicators (KPIs) such as reach, frequency, and placement strategy.

You will oversee the daily media performance across Social channels (Meta, Tiktok), ensuring campaign optimizations are implemented. You will act as the senior digital expert for key social platform(s) – responsible for developing & updating digital channel playbooks, advising on campaign set-up and leading a team of digital in-house traders to support with the running of campaigns.

The Digital Activation Hub Team at Reckitt Essential Home is a dynamic and highly skilled group dedicated to bridging the gap between marketing strategy and platform execution in digital media activations. This team is at the forefront of digital innovation, leveraging their extensive knowledge across various digital activation platforms to drive excellence in campaign performance. Reporting to the Digital Trading Lead you will be responsible to making sure our Digital media is planned strategically, and executed with precision across activation platforms, thus ensuring the best use of the platform capabilities are harnessed and all media best practices are followed.

Your responsibilities

Strategic (30%):
• Lead the development and execution of category media activation plans, ensuring they align with Reckitt’s marketing goals
• Provide strategic support to the internal CE team and global teams, focusing on audience translations, platform roles + capability, critical KPIs &providing inputs into global strategic frameworks
• Develop and update digital channel playbooks, championing best practices and new platform capabilities.
• Input into the Global Media Success model by testing and finalizing the key Digital KPIs for each brand across reach, frequency, phasing and placement strategy
• Present key recommendations during full-year brand planning, advising on digital media channels and in-platform tactics that align with media communications objectives.
• Showcase planning rigor by utilizing key platform planning tools to provide the best recommendations, ensuring campaigns are strategically sound and optimized for success.

Execution and Optimization (70%):
• Oversee the daily media performance across key social channels, ensuring campaign optimizations are implemented effectively.
• Stay close to platform capabilities and betas, identifying areas where they can be used and deployed in our activations.
• Continually deploy and track media productivity levers for the platform and report back on performance.
• Collaborate with cross-functional teams to execute digital test & learns, driving continuous improvement in media activations.
• Provide monthly media actualizations to Reckitt finance teams and share weekly optimization insights with local CE Data Analysts.
• Identify new testing opportunities to drive media activations forward, working with industry partners and internal stakeholders.
• Proactively share successful case studies and results with wider teams to foster a culture of excellence.

The experience we're looking for

• Bachelor’s degree in marketing, Business, or a related field.
• Proven hands-on experience in planning & buying successful programmatic and/or paid social/search campaigns. (Min. 5 years of in-platform experience)
• Demonstrate strong understanding of Paid Social (Meta, TikTok etc) and paid search a plus
• Previous exposure to using ad verification & ad server platforms such as the likes of DoubleVerify & Google Campaign Manager
• Experience in managing teams, setting objectives & aiding with task prioritisation
• Experience in understanding brand planning, marketing goals and objectives to translate them into media plans and activations
• Understanding of the local media ecosystem a plus

This role is not currently sponsoring visas or considering international movement at this time.

The skills for success

Analytical skills, Presentation skills, Storytelling, Creativity, Commercial accumen, Collaboration, P&L management, eCommerce, Social Media.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

US salary ranges

$110,000.00 - $164,000.00

US pay transparency

The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law. In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year.Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, and life and disability insurance; paid time off for vacation, sick and Company recognized holidays; a 401(k) plan; 16-week paid parental leave or 26 weeks for the birthing parent; adoption and fertility support; tuition reimbursement; discounts; and much more. Our compensation and benefits packages aim to give our talent the reward, protection, and peace of mind they deserve.If reasonable accommodation is needed to complete your application, please contact [email protected]. Reckitt is committed to the full inclusion of all qualified individuals.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.