Director, Talent Acquisition Branding and Marketing
- Develop and implement a comprehensive global talent acquisition branding strategy to position the company as an employer of choice.
- Lead the strategy and adaptation of compelling brand strategy aligned to the employer value propositions (EVP) and messaging tailored to regions and inclusive audiences.
- Provide leadership to the end-to-end strategy for strategic insight, brand development, creative and adaptation with local execution.
- Oversee the creation and execution of multi-channel marketing campaigns, including digital, social media, and content marketing to attract, engage and activate high-caliber candidates.
- Provide Talent Acquisition communication support for internal employees and external talent.
- Collaborate with Talent Acquisition leaders, HR, Marketing, and Corporate Communications teams to align branding initiatives with business goals. Align with Talent Sourcing and Office of Inclusion on areas of priority.
- Utilize data analytics and market research to optimize branding and marketing effectiveness.
- Manage relationships with external agencies, branding vendors, and media partners.
- Stay abreast of market trends, employer branding, best practices, and innovative marketing techniques.
- Measure and report on the performance of branding campaigns and continuously refining strategies.
- Lead a global team of branding and marketing professionals.
- Bachelor’s degree in Marketing, Communications, Business, or related field and skills; Master’s preferred.
- Proven experience (at least 10 years) in employer branding, communication, talent acquisition, marketing, and/or corporate branding on a global scale.
- Strong understanding of digital marketing, social media, content creation, and analytics with a focus on ROI, metrics, and key performance indicators.
- Exceptional strategic thinking, leadership, and communication skills.
- Demonstrated success in developing innovative branding campaigns across regions.
- Ability to influence all levels of the organization and build strong cross-functional relationships.
- Experience working in a global or multicultural environment.
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