Director of Marketing and Communications
- Develop and execute a comprehensive marketing plan aligned with the club's business goals and brand vision
- Oversee brand identity, messaging, and visual consistency across all touchpoints
- Manage creative assets, including design, video, and content production—often hands-on when needed
- Lead digital marketing efforts across website, social media, email, and paid media
- Create compelling content and manage campaigns to drive fan engagement and conversions
- Analyze performance data to refine strategies and maximize ROI
- Collaborate with the VP of Revenue & Events to plan and execute integrated campaigns that boost ticket sales, merchandise, and event turnout
- Support grassroots and community marketing programs to grow a loyal fan base
- Collaborate with sponsorship and ticketing departments on cross-functional initiatives
- Lead marketing efforts for matchday presentation, in-stadium promotions, and fan experiences
- Ensure the game-day environment aligns with the brand and enhances the overall fan journey
- Develop and execute comprehensive internal and external communications strategies
- Manage media relations, PR outreach, and press inquiries
- Oversee crisis communications and manage reputation management initiatives
- Create and distribute press releases, media advisories, and other communications materials. Coordinate with local, regional, and national media outlets to maximize coverage
- Manage relationships with key stakeholders, including community leaders, partners, and fans.
- Support the planning and execution of press events, media days, and game-day media operations
- Oversee internal communications to ensure consistent messaging across all departments
- Handle communications for player signings, club announcements, and major organizational updates
- Develop and maintain communications protocols and brand guidelines
- 7+ years of marketing and communications experience, ideally in sports, entertainment, or consumer-facing brands
- Proven experience in media relations, PR, and external communications
- Strong writing and editing skills with ability to craft compelling messaging for various audiences
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); ability to create or edit assets when needed
- Demonstrated success in multi-channel campaign development and execution
- Strong understanding of digital marketing, analytics, and audience growth strategies
- Experience managing crisis communications and reputation management
- Excellent communication, presentation, and project management skills
- Comfortable working flexible hours, including evenings and weekends during the season
- A roll-up-your-sleeves attitude with the ability to operate independently and as part of a small team
- Collaborative, resourceful, and entrepreneurial mindset
- Understanding of passionate soccer fans and culture
- Strong organizational skills with attention to detail
- Experience with media monitoring and measurement tools preferred
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