Medical Marketing Specialist
Job Description
Job Description
We are seeking a results-driven and personable Regional Medical Marketing Specialist to promote our C ardio-Vascular services to nursing homes, physician offices, clinics, and other healthcare facilities. This role will focus on increasing awareness, driving referrals, and fostering long-term relationships with key healthcare providers in the region. The ideal candidate will be a self-driven with a strong understanding of the healthcare landscape (willing to learn) and exceptional communication and relationship-building skills.
LOOKING FOR A MOTIVATED PERSONABLE SELF-DRIVEN INDIVIDUAL FOR MOBILE WORK.
SALARY BASE PLUS BONUSES.
- Represent cardiovascular service offerings to skilled nursing facilities, primary care providers, podiatrists, and other referral sources.
- Develop and execute territory outreach plans to increase patient referrals and brand awareness.
- Schedule and conduct regular in-person visits with medical directors, administrators, and staff at healthcare facilities.
- Educate providers and clinical teams on the benefits and outcomes of cardiovascular diagnostics, treatments, and patient care pathways.
- Collaborate with internal departments including clinical teams, scheduling, and marketing to support seamless referral and onboarding processes.
- Monitor territory performance metrics and referral trends; report findings and adjust strategies accordingly.
- Attend local health fairs, community events, and professional networking opportunities.
- Maintain CRM records and activity logs to track outreach, engagement, and outcomes.
- Stay current on industry trends, payer policies, and competitive services in the cardiovascular space.
Qualifications:
- PREFERRED BUT NOT REQUIRED: Bachelor’s degree in Marketing, Healthcare Administration, Communications, or a related field.
- 2–4 years of marketing, outreach, or sales experience in a healthcare setting preferred.
- Prior experience working with or calling on physician offices, skilled nursing facilities, or hospital systems is a plus.
- Excellent interpersonal and communication skills.
- Ability to travel extensively within assigned region (valid driver’s license required).
- Knowledge of cardioVascular healthcare services and terminology preferred.
- Strong organizational skills with the ability to manage time and prioritize effectively.
Preferred Skills:
- Familiarity with HIPAA and healthcare compliance standards.
- Experience using CRM platforms
- Confidence in presenting to both clinical and administrative audiences.
- Goal-oriented mindset with a track record of meeting or exceeding performance targets.
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