Marketing Manager - Bentonville, AR

Job Description

Job Description

Marketing Manager

Location: Bentonville, Arkansas
Employment Type: Full-Time
Pay Range : $85,000 - $105,000

Position Summary

We are seeking a highly skilled and strategic Marketing Manager to lead retail marketing initiatives, market research, and campaign execution across major retailers in the U.S. This role will be responsible for planning and implementing marketing programs, developing creative assets, analyzing campaign performance, and supporting business growth with insights into consumer demand and competitive dynamics. The ideal candidate will have extensive experience in North American offline retail, with proven success in managing marketing activities for large-scale channels such as Walmart, Sam’s Club, and Target.

Key Responsibilities

Marketing Strategy & Execution

• Collaborate with the North America Sales Operations team to design and implement marketing campaigns across key retail platforms.
• Conduct research, analysis, and forecasting to support campaign design, execution, and performance optimization.
• Monitor campaign effectiveness, collect data, and provide actionable recommendations to improve ROI.

Creative & Material Development

• Manage advertising agencies to develop and maintain promotional materials.
• Design visual content for seasonal and holiday marketing campaigns in coordination with sales and product teams.

Community & Social Marketing

• Develop and implement strategies for community and social engagement marketing.
• Coordinate with cross-functional teams to align messaging across channels.

Market Research & Competitive Analysis

• Conduct ongoing market research, including consumer demand, industry trends, and competitor analysis.
• Provide insights and recommendations to guide product development and long-term growth strategies.

Cross-Functional Collaboration

• Work closely with product development, merchandising, sales, logistics, and operations teams to align marketing initiatives with business needs.
• Coordinate with retail partners to ensure marketing strategies align with store-level requirements and brand objectives.

Team Management & Leadership

• Lead and develop a marketing team including supervisors and specialists.
• Provide training, guidance, and performance evaluations to build a high-performing marketing function.

Qualifications

• Bachelor’s degree or above, preferably in International Trade, Marketing, Retail Management, Industrial Design, or related fields.
• 5+ years of North American offline retail marketing experience, including 3+ years managing campaigns with large retailers (Walmart, Sam’s Club, Target strongly preferred).
• Strong knowledge of North American retail store operations, marketing regulations, and supply chain processes.
• Proficiency in ERP systems, Excel, and other office/analytics tools.
• Demonstrated success in campaign execution, vendor management, and creative content development.
• Excellent leadership, communication, and cross-team collaboration skills.
• Fluent in English and Chinese (written and spoken) preferred.