Generative Engine Optimization Analyst

About Metagenics

Metagenics believes in helping people live happier, healthier lives by realizing their genetic potential. It’s why, when we defined Metagenics’ Mission, Values, and Vision, we started with our company’s own DNA. United by purpose and core values (Integrity, Authenticity, Respect, Diversity & Inclusion and Healthy & Happiness) the Metagenics’ team is dedicated to providing effective nutritional products and solutions, for healthcare professionals.

People Culture First We believe the way we do business is as important as the business we do; that a company in the nourishment business should nourish its people, too. So, we incorporated healthy, sustainable care into every dimension of our culture. Our diverse and expansive team are a prime example of the power of a people-first approach. We know first‑hand, when an organization prioritizes internal growth and fosters empathy, its people come together to set an example of what the world can become.

The Role

The Generative Engine Optimization Analyst will lead Metagenics’ strategy to optimize brand visibility within AI answer surfaces and generative systems. This role blends content strategy, prompt engineering, data & analytics, and experimentation to help ensure that our content is surfaced, cited, and trusted in AI-generated responses. The ideal candidate is deeply curious about how LLMs source information, how citations are chosen, and how content can be structured to be preferentially picked up by generative systems.

Key Responsibilities

Strategic Planning & Roadmap

• Define and own the roadmap for Metagenics’ visibility in AI answer systems (ChatGPT, Perplexity, Gemini, Claude, etc.).
• Identify thematic and content opportunity areas (topics, health conditions, product categories) that are likely to be queried by users via generative systems.
• Align generative answer optimization (GEO) strategy with broader SEO, content, brand, and regulatory goals.

Content Design & Prompt / Schema Engineering

• Design content frameworks, templates, and prompt formats optimized for AI systems (e.g. question-answer formatting, chunking, context cues).
• Embed AI-relevant metadata, “citation cues,” and structured signals that increase the probability of being referenced by models (e.g. semantic anchors, topical hierarchies).
• Apply structured data (e.g. JSON-LD, schema.org, “llms.txt” or equivalent) or AI metadata where applicable to guide model indexing or citation.
• Work with content authors to craft or adapt content that is “AI-friendly” (clear explanatory style, sourceable claims, modular and atomic building blocks).

Experimentation & Modeling Insight

• Develop and execute experiments to test prompt formats, content chunking strategies, metadata cues, context windows, and citation likelihood.
• Monitor how various generative systems are citing, summarizing, and referencing content across topics, and reverse engineer “why this content was selected.”
• Use internal analytics, logs, and third‑party tools to monitor when and how Metagenics content is surfaced in AI answer surfaces, and to detect gaps or biases.

Analytics & Reporting

• Define key success metrics (e.g. mention/citation frequency, share of AI answers, clickthrough from AI responses, downstream site engagement).
• Track shifts over time in model behavior, prompt trends, and system updates (e.g. new LLMs, citation strategies).
• Produce regular dashboards and executive reports showing performance, insights, and recommendations.

Cross‑functional Collaboration & Governance

• Partner with SEO, content, UX, engineering, legal/regulatory, and medical teams to ensure content is both optimized for AI systems and compliant with health / scientific standards.
• Educate internal stakeholders (writers, content leads, product teams) on best practices for generative answer optimization.
• Maintain guidelines, playbooks, and version control of prompt templates, metadata frameworks, and experiment protocols.

Basic Requirements

Required:

• 3–5+ years in SEO, content strategy, digital marketing, or AI/ML specialization with direct experience or curiosity in content optimization for generative systems.
• Familiarity with how large language models (LLMs) ingest, summarize, and cite content; interest or experience in prompt engineering.
• Experience designing experiments and interpreting model behavior, A/B or multivariate experimentation.
• Strong analytical skills: ability to interpret logs, data, citations, and model output to generate strategy.
• Excellent writing and content structuring skills, especially for modular, concise, explanatory content.
• Ability to work cross‑functionally, manage ambiguity, and influence stakeholders.

Preferred

• Prior experience specifically optimizing for ChatGPT, Perplexity, Gemini, Claude, or other generative platforms.
• Knowledge of advanced metadata / schema design oriented for AI indexing (e.g. llms.txt, AI metadata tags).
• Experience with content in regulated or health / scientific domains, with understanding of compliance constraints.
• Basic technical skills (JSON, schema markup, API integration) or ability to partner with engineers.
• Background or interest in AI, NLP, or information retrieval research.

Compensation

The current range for this hybrid position (3 days/week in-office) based out of Hudson County, NJ is $105,000/yr to $133,000/yr.

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

This role may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Health and Wellness

• Medical, dental, vision
• Annual employer HSA (Health Savings Account) funding for eligible employees who elect an HSA medical plan
• STD, LTD, Basic Life AD&D coverage
• 401k + employer matching
• Free mental health resources through wayForward
• Vacation and Sick Time
• 2 Volunteer Days off per year
• Emergency evacuation time off
• 11 paid company holidays
• 1 Floating holiday to celebrate your birthday or important religious/holiday to you
• Quarterly product allowance to use towards your favorite Metagenics products!
• Product discount
• Peer to peer recognition programs & more!

Learn more about how we help patients live happier and healthier lives here:

Metagenics, and its companies are committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status with respect to recruitment, hiring, promotion and other terms and conditions of employment. Metagenics takes affirmative action in support of this policy to employ and advance in employment individuals who are minorities, women, disabled, and veterans.

Click here for Metagenics’ California Data Privacy Act Disclosure