Back to Jobs

Search Engine Optimization (SEO) Specialist

American Red Cross
New Jersey
Search Engine Optimization (SEO) Specialist Location New Jersey : Please use Google Chrome or Mozilla Firefox when accessing Candidate Home. By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network? Join us—Where your Career is a Force for Good! : As one of the nation's premier humanitarian organizations, the American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world. When you join our team, you have a direct impact on a meaningful mission, and you can help save lives every day. If you share our passion for helping people, join us in this excellent career opportunity. Work where your career is a force for good. We are committed to the diversity of our workforce and to delivering our programs and services in a culturally competent manner reflecting the communities we serve. Our work environment is collaborative, respectful, and inclusive with a focus on building allyship and a culture of belonging that empowers all team members. Come to learn, grow, and succeed while sharing your passion for making a difference. The Red Cross supports a variety of cultural and community resource groups for employees and volunteers. From the Ability Network, our Asian American & Pacific Islander Resource Group, the Latino Resource Group, and Red Cross PRIDE, to the Umoja African American Resource Group, our Veterans+ Resource Group, and the Women's Resource Group, these networks provide connections, mentoring and help give voice to important concerns and opinions. At the American Red Cross, your uniqueness can shine! We are currently seeking a (Remote) Full-Time -Search Engine Optimization (SEO) Specialist: This position can work from any location within the United States. You must be available to work in Eastern Standard time. WHAT YOU NEED TO KNOW The Search Engine Optimization (SEO) Specialist monitors and analyzes Red Cross Training Services website performance in organic search channel, finds popular and relevant keywords used in search engine queries; inserts those keywords into websites; tests, analyzes, and makes changes to the website so it is optimized for search engines. The SEO specialist works closely with and supports the projects and initiatives led by the SEO/SEM senior manager. The specialist will also with various members of the Marketing organization team members to develop, implement, measure, and refine SEO initiatives. The specialist will report to the Executive Director, Marketing Intelligence and Digital Marketing. WHERE YOUR CAREER IS A FORCE GOOD (Key Responsibilities):
  • Monitor and report on website traffic and conversions to track the effectiveness of SEO strategies.
  • Develop daily, weekly, monthly SEO report which includes detailed insights on recent campaigns as well as actionable next steps that tie-back to business objectives.
  • Produce comprehensive technical SEO analysis of our site with actionable optimization roadmaps for the development team.
  • Monitor our Google Shopping and Bing Shopping data feeds and find optimization opportunities.
  • Maintain and optimize our local SEO listings on Google, Bing/Yahoo, and Yelp.
  • Conduct keyword research, perform competitive analysis, technical site audits, and leverage SEO best practices to improve our rankings.
  • Assist with on-page and off-page SEO strategies to increase organic traffic and improve search engine visibility of Red Cross Training Services.
  • Optimize existing website content for search engines, including title tags, meta descriptions, and headers.
  • Help to improve the visibility our existing products on Red Cross Store ( redcross.com/store )
  • Help to collaborate with our writer to develop SEO-friendly content that aligns with target keywords and audience intent.
  • Standard Schedule: Monday- Friday EST -Standard business hours.
The salary range for this position is $68,472-$91,000. Note that the American Red Cross sets salary ranges aligned to a specific geographic location in which the work is performed. The stated salary range in this posting is an average. The specific salary information will be shared at the time of phone screening based upon your location and qualifications. WHAT YOU NEED TO SUCCEED:
  • Education: Bachelor's degree required
  • Experience: Minimum 5 years of related experience or equivalent combination of education and related experience required.
  • Familiarity with and experience using SEO tools (e.g., Google Search Console, Bing Webmaster Tools, Google Ads, SEMrush, Botify, Google Trends).
  • High-level proficiency in Google Analytics, MS Excel, PowerPoint, and Word.
  • Strong track record of improving organic search rankings.
  • Strong knowledge of SEO principles, algorithms, and best practices.
  • Continually current on latest trends and best practices in SEO and SEM
  • An understanding of web design languages including HTML.
  • Excellent organizational skills, attention to detail, analytical and problem-solving skills, and ability to work with digital content management systems.
  • Strong interpersonal and communication skills
  • Strong teamwork and collaboration skills required.
  • Knowledge of Red Cross structure and operations preferred.
  • Travel: Travel may be required.
Essential Functions/Physical Requirements: Must be good verbal and written communicator. Must have very good home-based internet connectivity. Depending on work assignment, may require ordinary ambulatory skills sufficient to visit other locations; or the ability to stand, walk and manipulate (lift, carry, move) light to medium weights of up to 20 pounds. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate equipment and read technical information. Overall mobility is essential. May include sitting for long periods of time, driving a vehicle and working under challenging conditions. BENEFITS FOR YOU: We take care of you, while you take care of others. As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive benefits help you in balancing home and work. With our resources and perks, you have amazing possibilities at the American Red Cross to advance the learn.
  • Medical, Dental Vision plans
  • Health Spending Accounts & Flexible Spending Accounts
  • PTO + Holidays
  • 401K with 5% match
  • Paid Family Leave
  • Employee Assistance
  • Disability and Insurance: Short + Long Term
  • Service Awards and recognition
Apply now! Joining our team will provide you with the opportunity to make a difference every day. The American Red Cross is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. Interested in Volunteering? Life's emergencies don't stop, and neither do American Red Cross volunteers, who represent more than 90 percent of our workforce to help prevent and alleviate human suffering. You can make a difference by volunteering in a position that appeals to you and allows you to use your unique skills and talents. The Red Cross relies on generous volunteers who give their time and talent to help fulfill our lifesaving mission. Visit redcross.org/volunteertoday to learn more, including our most-needed volunteer positions. To view the EEOC Summary of Rights, click here: Summary of Rights
Posted 2025-11-29

Recommended Jobs

Utility Worker

SGS Consulting
New Jersey

Job Responsibilities: Operating and maintaining dish machines. Washing and sanitizing dishes, utensils, pots, pans, and other kitchen equipment. Cleaning assigned areas using approved germic…

View Details
Posted 2025-11-14

Senior Program Manager, Colocation Data Center Delivery

Oracle
Trenton, NJ

**Job Description** The Data Center Infrastructure Construction team at Oracle Cloud Infrastructure is a dynamic group of professionals dedicated to delivering state-of-the-art data center facilities …

View Details
Posted 2025-11-20

Treasury Services- Payments- Emerging Rails Executive Director

JPMorgan Chase & Co.
Jersey City, NJ

Job Description Ignite your passion for product innovation by leading customer-centric development, inspiring solutions, and shaping the future with your strategic vision and influence. As a Pr…

View Details
Posted 2025-11-28

Part Time Controller

Symmetry Search Group, LLC
Pine Brook, NJ

An established and growing organization in the industrial solutions sector is seeking a seasoned part time Controller to lead financial operations. This is a key leadership role, ideal for a detail-o…

View Details
Posted 2025-11-12

Clinical Study Physician

Teva Pharmaceutical Industries Ltd.
Parsippany, NJ

Who we are Together, we’re on a mission to make good health more affordable and accessible, to help millions around the world enjoy healthier lives. It’s a mission that bonds our people across nea…

View Details
Posted 2025-10-06

BATHROOM REMODELER HELPER

Bath Planet
Toms River, NJ

Bathroom Remodelers Wanted! INSTALLATION POSITION AVAILABLE IMMEDIATELY! If you have installed bathrooms or kitchens for any large chain or big box store and are looking for a new opportunity, pl…

View Details
Posted 2025-11-28

Atlantic City, NJ - Headache Neurology - Leadership Option Outpatient Only

Enterprise Medical Recruiting
New Jersey

Enterprise Medical Recruiting is seeking a fellowship-trained Headache Neurologist to join our team of 25 Neurologists, 10 Neurosurgeons, Neuropsychologists, Neuro Research Director, and 15 Advanced …

View Details
Posted 2025-07-26

2026 Internship, Spring - Stadium Events

Red Bull
Harrison, Hudson County, NJ

The New York Red Bulls are one of 30 teams in Major League Soccer (MLS). RBNY, one of the ten charter clubs of MLS, have competed in the league since its founding in 1996. The Red Bulls play home mat…

View Details
Posted 2025-11-20

Registered Wealth Management Client Associate

Bank of America Corporation
Short Hills, NJ

Merrill Wealth Management is a leading provider of comprehensive wealth management and investment products and services for individuals, companies, and institutions. Merrill Wealth Management i…

View Details
Posted 2025-11-19

Sr. Full Stack Solution Architect

Brandon Consulting Associates, Inc.
Edison, NJ

This request is for a Software Architect working on complex digital transformation projects supporting pro and low-code system solutions and infrastructure. The candidate will work with architecture …

View Details
Posted 2025-11-26