Associate Website Traffic Analyst

Description

Position at WebMD

WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Position Overview:

WebMD is seeking a detail-oriented Associate Website Traffic Analyst to join our Media Delivery Operations team. In this role, you will help manage our Consumer and Professional media business by supporting strategic advertising and marketing programs for major Pharmaceutical and Consumer Packaged Goods (CPG) companies.

The Associate Website Traffic Analyst will play a crucial role in the success of our digital media campaigns. By tracking, analyzing, and reporting on media program performance against contractual guarantees, you will serve as a vital support system for cross-functional teams, including Finance, Sales, Sales Planning, Sales Operations, Ad Operations, and Inventory Management.

Responsibilities:

• Track ad campaign performance, manage orders, and conduct in-depth analysis from launch through final delivery.

• Set up and maintain regular reporting for performance and pacing tracking, monthly billing, and revenue true-ups using both first-party and third-party delivery data.

• Develop deep expertise in third-party ad serving technologies as well as WebMD’s proprietary billing and reconciliation tools.

• Monitor revenue expectations, proactively communicate changes for accurate forecasting, and step in to reconcile billing when needed.

• Serve as a central hub for internal teams by addressing delivery concerns, resolving media billing disputes, and proactively communicating any campaign obstacles.

Qualifications & Requirements:

• Bachelor's degree or equivalent professional experience.

• One year of experience with solid understanding of digital media math, paired with strong data management skills and exceptional attention to detail.

• High proficiency in Microsoft Excel and Google Sheets.

• Familiarity with ad serving and measurement technologies (e.g., Google Ad Manager, Google Campaign Manager, Flashtalking, Innovid, DoubleVerify, or IAS) is highly preferred.

• Ability to work independently, manage multiple priorities, and thrive in a fast-paced, deadline-driven environment.

• Strong organizational, documentation, and interpersonal communication skills.

Salary range: $45,000.00 - $50,000.00

Benefits: Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment:

• Health Insurance (medical, dental, and vision coverage)
• Paid Time Off (including vacation, sick leave, and flexible holiday days)
• 401(k) Retirement Plan with employer matching
• Life and Disability Insurance
• Employee Assistance Program (EAP)
• Commuter and/or Transit Benefits (if applicable)
• Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.