Sr. Sales Content Writer

Job Summary

As a Sr. Sales Content Writer, you’ll create high-impact, sales-focused content that helps our Sales and SDR teams drive new pipeline, accelerate deals, and grow revenue with existing customers. You’ll work closely with Product Marketing, Demand Generation, and Sales Enablement to develop messaging and assets tailored to specific buyer personas — from CHRO and CIO decision-makers to talent acquisition leaders — and different stages of the customer journey. This role sits at the intersection of marketing and sales, blending sharp writing skills with a deep understanding of what moves buyers to act. You’ll own projects end-to-end, collaborate cross-functionally, and help ensure our revenue teams are equipped with compelling, relevant, and conversion-focused content.

As a Sr. Sales Content Writer, you’ll join the award-winning iCIMS Creative Studio, where designers, writers, strategists and operations experts collaborate to push each other creatively and achieve strategic business outcomes together. In this supportive community, laughing and high fives are as integral as hard work and creativity. What’s more, you’ll enjoy the support of an operations team that will protect your time and ensure you have the resources you need to deliver excellent work.

Responsibilities

• Partner with Sales, SDR, and Marketing teams to create content that supports prospecting, deal acceleration, and customer expansion
• Develop and maintain the Sales messaging deck, delivering quarterly refreshes to ensure relevance and alignment with market trends
• Write weekly demand generation–oriented email templates for Sales and BDR outreach, including 2 per month targeting the talent acquisition audience and 2 per month targeting the CIO/CFO audience
• Produce original customer cross-sell assets and supporting email blasts in partnership with the Demand Generation team
• Create business value assets such as iCIMS Customer KPIs, ROI calculators, and proof points to strengthen value-based selling
• Develop and distribute a weekly email to Sales highlighting impactful content and upcoming Marketing initiatives
• Drive sales enablement and adoption of Marketing content and tools, ensuring reps understand how and when to use assets effectively
• Create persona-driven assets for executive buyers (e.g., CIO, CFO), tailored for mid- and late-stage opportunities
• Develop content kits for specific campaigns, verticals, or product launches, ensuring sales teams have ready-to-use outreach materials
• Collaborate with Product Marketing to ensure consistency with messaging and brand guidelines
• Monitor and report on sales content usage and performance, making data-driven recommendations for optimization
• Optimize content for Sales/field usage, incorporating feedback from Sales and tracking performance
• Manage multiple content projects at once, meeting deadlines and adapting priorities as needed

Qualifications

• 3–6 years of experience in B2B content marketing, copywriting, or sales enablement (SaaS or technology preferred)
• Proven ability to create compelling, conversion-focused content for sales teams
• Strong understanding of B2B buyer personas, sales cycles, and demand generation tactics
• Excellent writing, editing, and storytelling skills with a focus on clarity and persuasion
• Experience collaborating with cross-functional teams and incorporating feedback quickly
• Current SEO and content marketing knowledge
• Proficiency with Microsoft Word, PowerPoint and Excel required