Digital Marketing Strategist, B2B SaaS

Company Overview:

Samsung SDS is the digital arm of the Samsung group and a global provider of cloud and digital transformation innovations. Samsung SDS delivers enterprise-grade solutions and services in cloud, secure mobility, analytics / AI, digital marketing and digital workspace. We enable our customers in government, financial services, healthcare, and other industries to drive business in a hyper-connected economy helping them to increase productivity, safeguard assets, and make smarter decisions.

Position Summary:

Samsung SDS America is seeking a Digital Marketing Strategist to own the company website, SEO performance, tracking and attribution, inbound lead operations, and organic social presence in a B2B SaaS technology environment. This is a hands-on execution role focused on optimization, performance monitoring, and insights, working closely with Marketing, Sales, Design, and HQ teams. The role is highly results-driven, requiring strong organization and attention to detail, with a clear focus on measurable performance, execution quality, accuracy, and continuous improvement.

This role will be working on a hybrid schedule in our regional headquarters in Ridgefield Park, NJ.

Key Responsibilities

• Manage the website end-to-end, including CMS updates, landing page creation (website + Oracle Eloqua), content/CTA/layout optimization, basic HTML edits, and full tracking and attribution governance via GTM, GA4, and UTMs.
• Monitor site performance, traffic, and channel trends; produce bi-weekly and monthly reports; manage inbound leads through daily review, enrichment (ZoomInfo), upload into MySales, and routing to Sales.
• Collaborate with Marketing, Sales, Design, and global HQ teams to maintain brand consistency, site health, and continuous UX and conversion improvements informed by ongoing benchmarking of B2B SaaS and enterprise technology sites.
• Lead all on-page and technical SEO, optimizing metadata, site structure, internal and external linking, and content; identify growth opportunities; track SEO KPIs using SEMrush, GA4, Google Keyword Planner, and related tools to provide insights and recommendations.
• Own organic social strategy and execution, including daily LinkedIn posting across company and product pages, content calendar management, active community engagement, and monthly LinkedIn newsletters; benchmark competitor and peer social trends to refine formats and topics.
• Manage the company’s broader online presence across industry forums, review platforms (G2, Gartner Peer Insights, etc.), relevant Reddit communities, and search results to ensure brand consistency and early identification of risks or opportunities.
• Track social and online KPIs, respond to engagement when appropriate, produce monthly reports, maintain project plans and status tracking (e.g., Monday.com or similar), collaborate with design on creative assets, and occasionally create simple visuals using existing templates (Adobe Creative Suite or Canva).

Requirements

• Bachelor’s degree in Marketing, Communications or related field
• 4+ years of hands-on experience in B2B technology or SaaS marketing
• Strong experience with CMS platforms, Oracle Eloqua, SEO, SEMrush, Google Analytics, GA4, Google Tag Manager, Google Keyword Planner and ZoomInfo
• Experience managing organic LinkedIn company pages in the tech industry
• Basic HTML knowledge and familiarity with Adobe Creative Suite and Canva
• Strong analytical, organizational and time management skills, attention to detail, excellent written and verbal communication skills, ability to work autonomously and collaborate with global teams
• Maintain detailed project plans and status tracking for website, SEO and social deliverables using Monday.com (or similar), ensuring on-time execution, high attention to detail and measurable outcomes
• Must be legally authorized to work in the U.S. without restrictions
• Hybrid work model with a regular on-site presence required (currently 3 days per week in the office); office attendance requirements may evolve based on business needs
• Occasional flexibility is required to support video calls, work sessions, and follow-ups with HQ teams based in Seoul, South Korea, typically up to 2-3 times per month, scheduled in late afternoon or evening to accommodate time zone differences

Benefits

Samsung SDSA offers a comprehensive suite of programs to support our employees:

• Top-notch medical, dental, vision and prescription coverage
• Wellness program
• Parental leave
• 401K match and savings plan
• Flexible spending accounts
• Life insurance
• Paid Holidays
• Paid Time off
• Additional benefits

Samsung SDS America, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, status as a protected veteran, marital status, genetic information, medical condition, or any other characteristic protected by law.

We are committed to providing reasonable accommodations to participate in the job application or interview process for candidates with disabilities. Please let your recruiter know if you need an accommodation at any point during the interview process.