Assistant Brand Manager, Airwick
- Support in developing and delivering the vision, US in-market activation excellence and gross profit for the brand
- Champion pipeline and secure incremental funding for launches
- Manage the day-to-day interface and key business activities of the portfolio.
- Manage marketing budget. Coordinate with key stakeholders to ensure optimal spending.
- Assist the Senior Brand Manager to manage a brand within the context of the agreed strategies to maximize long term sales and profitability.
- Recommend and lead the execution of local marketing plans for assigned brands and manage the effective deployment of the marketing budget.
- Contribute to the development of category strategies.
- Analyze brand and market trends and recommend actions.
- Develop and analyze promotion programs.
- Develop, recommend and execute annual marketing plan activities, including local media strategy and plans.
- Initiate and manage market research projects to deliver powerful consumer and customer insights as the basis for long term brand growth. Develop these insights into achievable plans.
- Bachelor's degree required; MBA focused in marketing preferred
- Prior experience in related fields (Sales, Marketing, Finance, Advertising) a plus
- Strong commercial awareness and resilience with the ability to respond under pressure.
- Entrepreneurial and creative mind
- Strong sense of urgency and achievement
- A savvy digital marketer able to quickly understand and leverage the dynamic technology to maximize the business.
- Ability to influence
- Strong analytical skills, financial skills and P&L understanding
- Capable of analyzing data to generate conclusions and data driven plans.
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