Director, Digital Growth and Content

The New York Red Bulls are one of 30 Major League Soccer (MLS) teams. RBNY, one of the ten charter clubs of MLS, has competed in the league since its founding in 1996. The Red Bulls play home matches at Sports Illustrated Stadium (SIS) in Harrison, New Jersey. The three-time MLS Supporters' Shield Winners are owned by the Austrian beverage company Red Bull, for which the team is named. The New York Red Bulls offer one of the nation's premier youth soccer development programs, from local soccer partnerships across New York and New Jersey to Regional Development Schools and the Red Bulls Academy teams.

Position Summary

The Director of Growth & Content is a full-stack performance marketer and strategic storyteller. This role leads paid media, creative strategy, and performance content marketing—responsible for driving fan acquisition, engagement, and retention through full-funnel campaigns. You will own our digital growth strategy across Meta, Google, TikTok, and emerging channels, while partnering closely with creative, ticketing, and CRM teams to ensure cohesive messaging and seamless execution. This is a high-impact, hands-on role for someone who thrives on both building and optimizing.

Areas that play to your strengths

All the responsibilities we'll trust you with:

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Experience:
• 8-10+ years of progressive experience in marketing, digital content, and/or growth strategy, ideally within sports, entertainment, media, or lifestyle brands.
• Proven track record leading high-performing teams across content creation, social media, paid/organic growth, and audience development.
• Education:
• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field (Master’s degree a plus).
• Skills & Expertise:
• Deep understanding of content strategy, audience segmentation, and performance marketing.
• Strong grasp of emerging platforms, analytics tools, and growth levers (SEO/SEM, social, influencer, lifecycle, CRM, paid media).
• Exceptional storytelling skills with the ability to align creative and commercial goals.
• Experience managing creative agencies, freelancers, and in-house teams.
• Leadership & Collaboration:
• Demonstrated ability to set vision, inspire talent, and drive cross-functional initiatives.
• Skilled at budget management, resource allocation, and vendor negotiation.
• Communication:
• Excellent verbal and written communication skills in English (additional languages a plus).
• Ability to present ideas persuasively to executives, partners, and creative teams.
• Other Attributes:
• Passion for sports, culture, and digital trends.
• Comfortable in fast-paced, high-visibility environments; adept at balancing creativity with data-driven decision-making.

• Travel 0-10%
• Permanent
• Benefits eligible