Director of Parent Experience, Alpha - $200,000/year USD

If you've successfully guided high-net-worth New York families through complex, deeply personal decisions, this position aligns with your experience.

Alpha operates as a private K–12 institution in Lower Manhattan, serving families who require precision, sound judgment, and reliable execution. As our campus expands, we are establishing a senior, campus-based parent leadership role in New York City to manage these relationships comprehensively—prior to enrollment, following enrollment, and throughout every critical juncture. This is a prominent, relationship-focused position designed for someone deeply familiar with New York's demanding family clientele and experienced in environments where reputation is paramount.

Alpha operates outside traditional schooling conventions. Students complete their core academic work in two hours daily through AI-powered educational platforms, dedicating the remainder of their day to developing practical competencies—communication, leadership, analytical thinking, and implementation. This approach delivers top 1% performance results nationally. It also requires a distinct form of family partnership, one built on transparency, authority, and certainty.

You will function as the principal contact for both prospective and current families at the campus. You'll navigate high-stakes discussions, conduct precisely organized information sessions, address complex family concerns, and transform genuine interest into enrollment and active support. Equally critical, you'll safeguard instructional staff capacity by assuming full ownership of family relationships: pre-enrollment, during enrollment, and post-enrollment.

This is neither a formulaic admissions function nor a passive community engagement role. You will maintain high visibility, deep campus integration, and direct accountability for measurable results. If discerning NYC clients rely on you because you deliver accuracy, discretion, and results, and you recognize that most educational institutions fail to meet family expectations, this position offers genuine decision-making authority.

Location: Lower Manhattan (Financial District)

Work model: Full-time, campus-based with regular local events and meetings

What You Will Be Doing

• Managing the complete family relationship lifecycle for NYC families from initial contact through enrollment, sustained engagement, and ongoing advocacy
• Conducting high-impact informational sessions and individual consultations that support families through sophisticated, multi-stage decision processes
• Acting as the central contact for family concerns, input, and sensitive matters—addressing them with finality and professionalism
• Generating enrollment growth through consistent on-site engagement, strategic outreach, and meaningful integration into local parent communities
• Mobilizing satisfied families to serve as advocates and referral channels within NYC's interconnected social networks

What You Won’t Be Doing

• Executing scripted procedures, processing high-volume prospect lists, or conducting transactional sales operations
• Delivering classroom instruction, overseeing curriculum design, or assuming academic management responsibilities
• Escalating challenging family discussions to teaching staff or administrative leadership
• Working remotely or from behind a computer—this position demands visibility, discernment, and physical presence

Director Of Parent Experience Key Responsibilities

Accelerate enrollment, retention, and family advocacy for Alpha's Lower Manhattan campus by cultivating trusted, high-touch relationships with NYC families from initial engagement through sustained, long-term commitment.

Basic Requirements

• Minimum 5 years in client-facing positions serving high-net-worth families (>$1M household income), with accountability for securing or enrolling $5K+ or multi-year commitments
• Proven experience supporting families through multi-meeting decision journeys that culminated in executed agreements or documented commitments
• Quantifiable, measurable results from previous roles, including conversion metrics and retention, satisfaction, or referral performance indicators
• Experience autonomously managing a personal prospect pipeline or community network from initial inquiry through final decision
• Verified ability to orchestrate events or services for 25+ high-profile clients simultaneously
• Documented track record managing sensitive matters, grievances, or confidential details with successful outcomes
• Current New York City resident or located within a 1.5-hour commute; prepared to work on-site full-time and participate in local events
• Legally authorized to work in the United States without sponsorship requirements

Nice-to-have Requirements

• Professional background in private education, philanthropic organizations, luxury service sectors, hospitality, wealth management, or concierge-tier client relations
• Established knowledge of NYC private school environments and parent social structures
• Experience representing a mission-oriented organization to selective, high-visibility constituents

About Alpha

Want to join a learning rebellion that’s transforming the traditional classroom?

Alpha School is on a mission to reshape education with a bold approach that harnesses AI to accelerate learning and unleash student potential.

They don’t play by the old rules.

Alpha is creating a new paradigm where students master core academics in just two hours a day, freeing up time for hands-on, passion-driven learning that truly prepares them for the real world.

Alpha School is rewriting the rules of education.

Sounds too good to be true? It’s not.

There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with us

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult for more details on this topic.

Crossover Job Code: LJ-5721-US-Elizabet-DirectorofPare