Marketing Director - Stacker 2

NVE Pharmaceuticals / Stacker 2

The Marketing Director will lead the marketing team to craft engaging strategies. Primary responsibilities are to plan, direct, and execute marketing, PR, and communications while increasing brand awareness.

JOB DUTIES:

• Locating, interviewing, hiring, and overseeing the marketing team.
• Setting daily, weekly, monthly, and yearly targets, and implementing various incentives to ensure they are achieved.
• Designing and reviewing the Marketing department’s budget
• Plans advertising strategies including print, digital, social, and intercept marketing.
• Establishes and maintains relationships with industry leaders as well as strategic partners.
• Supports internal divisions by providing marketing recommendations and support.
• Drives branding initiatives through inter-departmental interactions.
• Cultivates and maintains relationships with media partners in support of B2C tactics.
• Develop and manage relationships with influencers and media contacts.
• Oversees SEM, SEO, Social Media, Content, Email, and PPC global campaigns.
• Develops integrated marketing plans for events such as Grand Openings, trade shows, and partner co-branding.
• Manages outbound and traditional media such as billboards, brochures, and publication advertising.
• Monitors competitor marketing and promotional activities.
• Performs other related duties as assigned.

Required Skills/Abilities:

• Enthusiastic attitude with a willingness to work with other team members.
• Excellent verbal and written communication skills, along with problem resolution skills.
• Thorough understanding of marketing strategies and practices.
• Excellent organizational skills and attention to detail.
• Ability to multitask in a fast-paced environment.
• Strong analytical and problem-solving skills.
• Proficient with Microsoft Office Suite or related software.
• Highly motivated self-starter with the ability to create effective marketing strategies
• Creative and strong presentation skills with an incredible attention to detail
• 3+ years of content management, digital marketing, and digital production experience
• Full understanding of all social media platforms with experience executing paid social media campaigns
• Must possess Google Skillset Certifications, including Google Ads Manager, Google My Business, Google Analytics, and Google Analytics 360
• Facebook Blueprint Certifications and Training Programs strongly preferred, not required
• Ability to analyze digital data to draw key recommendations around website optimization
• Knowledge of various platforms assisting in the development of content is a plus, such as Adobe Photoshop, Illustrator, InDesign, FrameMaker, DreamWeaver, HTML, HTML5, CSS(not required, other platforms a plus)
• Knowledgeable in analyzing and reporting marketing campaigns and strategies.